---
title: "SMARTER 4 LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/ff344e96-2a99-5745-9c4e-9b62c5d1febe
json: https://whiteintel.dev/api/public/dossier/ff344e96-2a99-5745-9c4e-9b62c5d1febe
identifier: oo:GB-COH-15017211
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# SMARTER 4 LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-15017211`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/ff344e96-2a99-5745-9c4e-9b62c5d1febe  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/ff344e96-2a99-5745-9c4e-9b62c5d1febe  

## Ownership & control

### Owners / controllers

- **SMARTER MEDIA GROUP LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/5791f874-90f3-5750-9026-b2c88c4674e0
- **SMARTER CAPITAL LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/cc3650e0-a5d7-5233-874c-8aead2c2bc45
- **SMARTER CAPITAL LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/cc3650e0-a5d7-5233-874c-8aead2c2bc45
- **SMARTER MEDIA GROUP LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/5791f874-90f3-5750-9026-b2c88c4674e0

### Holdings / subsidiaries

- **CHILLI APPLE LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/535fba2d-56b4-5b35-826f-929f5e053556

### UBO chain (walk to the ultimate owner)

A **23-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `15017211`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2023-07-20
- **Registered office:** Crowood House, Gipsy Lane, Swindon, SN2 8YY, England
- **SIC:** 82990

### Officers

- PAUL, Karl Leon — director · British · appointed 2023-07-20
- [SMARTER CAPITAL LTD](https://whiteintel.dev/entity/cc3650e0-a5d7-5233-874c-8aead2c2bc45) — corporate director · appointed 2023-12-13
- [SMARTER MEDIA GROUP LTD](https://whiteintel.dev/entity/cc3650e0-a5d7-5233-874c-8aead2c2bc45) — corporate director · appointed 2023-07-20 · resigned 2023-12-13

### Beneficial owners (Persons with Significant Control)

- [Smarter Media Group Ltd](https://whiteintel.dev/entity/5791f874-90f3-5750-9026-b2c88c4674e0) — 75–100% shares · corporate PSC · England — since 2023-12-13
- [Smarter Media Group Ltd](https://whiteintel.dev/entity/cc3650e0-a5d7-5233-874c-8aead2c2bc45) — 75–100% shares · corporate PSC · England — ceased 2023-12-13

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/15017211
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/15017211

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **SMARTER 4 LTD**. Human view: https://whiteintel.dev/entity/ff344e96-2a99-5745-9c4e-9b62c5d1febe · Structured JSON: https://whiteintel.dev/api/public/dossier/ff344e96-2a99-5745-9c4e-9b62c5d1febe._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._