---
title: "PREFERRED BRANDS UK LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/ff1c43ef-3200-51f8-9baf-4273ef6c3d75
json: https://whiteintel.dev/api/public/dossier/ff1c43ef-3200-51f8-9baf-4273ef6c3d75
identifier: oo:GB-COH-09619468
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# PREFERRED BRANDS UK LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-09619468`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/ff1c43ef-3200-51f8-9baf-4273ef6c3d75  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/ff1c43ef-3200-51f8-9baf-4273ef6c3d75  

## Ownership & control

### Owners / controllers

- **PREFERRED BRANDS UK LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/ff1c43ef-3200-51f8-9baf-4273ef6c3d75
- **EFFEM HOLDINGS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/19d61f89-009e-5140-9e72-b18d35c5b295
- **EFFEM HOLDINGS LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/19d61f89-009e-5140-9e72-b18d35c5b295
- **Kagome Company Ltd** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/aba6d4b2-7ad1-4203-9bdd-f78be0b8694b
- **MARS FOOD UK LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/9476087d-bd54-5921-a12d-9de676115047

### UBO chain (walk to the ultimate owner)

A **23-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `09619468`
- **Status:** dissolved
- **Type:** ltd
- **Incorporated:** 2015-06-02
- **Registered office:** Preferred Brands Uk C/O Legal Department Mars Uk, Dundee Road, Slough, SL1 4LG, England
- **SIC:** 10850, 56290

### Officers

- FINCHAM, Matthew — director · British · appointed 2025-04-08
- FRIEDMAN, Timothy William — director · British · appointed 2022-07-06
- ALLEN, Dawn Amanda — director · British · appointed 2017-11-02 · resigned 2022-07-05
- DAWSON, Fiona — director · Irish · appointed 2017-11-02 · resigned 2021-07-16
- KIMBERLEY, Helen Michelle — director · British · appointed 2022-07-06 · resigned 2025-04-08
- RABBANI, Khaled — director · Dutch · appointed 2017-11-02 · resigned 2019-05-13
- SUMITOMO, Masahiro — director · Japanese · appointed 2015-06-02 · resigned 2017-11-02
- TAPARIA, Hans — director · American · appointed 2017-11-02 · resigned 2018-11-02
- VASUDEVAN, Ashok — director · American · appointed 2017-11-02 · resigned 2018-11-02
- VASUDEVAN, Meera — director · American · appointed 2015-06-02 · resigned 2017-11-02

### Beneficial owners (Persons with Significant Control)

- [Mars Food Uk Limited](https://whiteintel.dev/entity/9476087d-bd54-5921-a12d-9de676115047) — 75–100% shares · corporate PSC · United Kingdom — since 2018-12-30
- [Effem Holdings Limited](https://whiteintel.dev/entity/19d61f89-009e-5140-9e72-b18d35c5b295) — 75–100% shares · corporate PSC · United Kingdom — ceased 2018-12-30
- Kagome Company Ltd — 75–100% shares · corporate PSC · Japan — ceased 2017-11-02

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/09619468

## Get the full, resolved dossier (agent-callable)

The above is the free teaser. The resolved **multi-hop UBO chain**, ownership **%**, full **financial history**, itemised **assets** and the hop-by-hop **exposure path** are the paid depth — callable as tools from your agent:

```bash
npx -y @whiteintel/mcp-server   # then: get_dossier · trace_ownership_path · check_offshore_exposure
```

Or unlock a one-off cited dossier for **PREFERRED BRANDS UK LIMITED** — https://whiteintel.dev/entity/ff1c43ef-3200-51f8-9baf-4273ef6c3d75 · pricing https://whiteintel.dev/pricing.

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **PREFERRED BRANDS UK LIMITED**. Human view: https://whiteintel.dev/entity/ff1c43ef-3200-51f8-9baf-4273ef6c3d75 · Structured JSON: https://whiteintel.dev/api/public/dossier/ff1c43ef-3200-51f8-9baf-4273ef6c3d75._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._