---
title: "BE THE STANDARD LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/fc067c69-23ab-44d7-a407-eaab7bc82991
json: https://whiteintel.dev/api/public/dossier/fc067c69-23ab-44d7-a407-eaab7bc82991
identifier: gb-coh:13446847
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# BE THE STANDARD LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `gb-coh:13446847`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/fc067c69-23ab-44d7-a407-eaab7bc82991  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/fc067c69-23ab-44d7-a407-eaab7bc82991  

## Ownership & control

### Owners / controllers

- **Mr Kevin Sinfield** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/7764e159-220d-4d3b-88af-c27b3d22b065
- **SEDULO GROUP LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/ec71a215-7986-5098-952d-0c8e483a24c5

### Holdings / subsidiaries

- **SEDULO TECHNOLOGIES LIMITED** (beneficial owner) — 62.5% — https://whiteintel.dev/entity/cb8e68c6-5dff-464b-b9b6-69481c74cff6

### UBO chain (walk to the ultimate owner)

A **7-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `13446847`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2021-06-09
- **Registered office:** Regency Court, 62-66 Deansgate, Manchester, M3 2EN, United Kingdom
- **SIC:** 70229

## Financials (Companies House accounts)

| Figure | 2025-10-31 |
|---|---:|
| Cash | £3,515 |
| Shareholder funds | £100 |
| Current assets | £60,377 |
| Employees | 0 |

_Latest filed period. Full 2-year history unlocks with a paid dossier — https://whiteintel.dev/pricing. As filed at Companies House._

### Officers

- CHEETHAM - KARCZ, Paul Simon — director · British · appointed 2021-06-09
- LONGSHAW, Benn — director · British · appointed 2022-09-12
- SINFIELD, Kevin — director · British · appointed 2026-04-27
- WEIR, Rebecca — secretary · appointed 2021-06-09 · resigned 2022-09-12

### Beneficial owners (Persons with Significant Control)

- Mr Kevin Sinfield — 25–50% shares · individual PSC · United Kingdom — since 2026-04-27
- [Sedulo Group Limited](https://whiteintel.dev/entity/ec71a215-7986-5098-952d-0c8e483a24c5) — 25–50% shares · corporate PSC · United Kingdom — since 2021-06-09

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/13446847
- companies_house_accounts — https://find-and-update.company-information.service.gov.uk/company/13446847/filing-history

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **BE THE STANDARD LIMITED**. Human view: https://whiteintel.dev/entity/fc067c69-23ab-44d7-a407-eaab7bc82991 · Structured JSON: https://whiteintel.dev/api/public/dossier/fc067c69-23ab-44d7-a407-eaab7bc82991._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._