---
title: "NEW NORMAL STUDIO LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/f4a2e664-ba5e-5d7e-9ac9-cbfa97544cd0
json: https://whiteintel.dev/api/public/dossier/f4a2e664-ba5e-5d7e-9ac9-cbfa97544cd0
identifier: oo:GB-COH-07985922
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# NEW NORMAL STUDIO LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-07985922`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/f4a2e664-ba5e-5d7e-9ac9-cbfa97544cd0  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/f4a2e664-ba5e-5d7e-9ac9-cbfa97544cd0  

## Ownership & control

### Owners / controllers

- **Mr Daniel Poyner** (beneficial owner) — 50% — https://whiteintel.dev/entity/79dbf246-0a84-53a1-b513-174d4a127c55
- **Mrs Margaret Poyner** (beneficial owner) — 50% — https://whiteintel.dev/entity/ee219450-5a5d-59d5-a2f5-88359ed1e1aa
- **Mr Daniel Poyner** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/028291a9-cb72-4135-ba6f-c131b16464cc
- **Mrs Margaret Poyner** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/2b641483-34c0-4862-bee6-ff48c0ff5823

### UBO chain (walk to the ultimate owner)

1. **Mr Daniel Poyner** — beneficial owner 50% → *NEW NORMAL STUDIO LIMITED*
1. **Mrs Margaret Poyner** — beneficial owner 50% → *NEW NORMAL STUDIO LIMITED*
1. **Mr Daniel Poyner** — beneficial owner 37.5% → *NEW NORMAL STUDIO LIMITED*
1. **Mrs Margaret Poyner** — beneficial owner 37.5% → *NEW NORMAL STUDIO LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `07985922`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2012-03-12
- **Registered office:** 12 Le More, Four Oaks, Sutton Coldfield, West Midlands, B74 2XY
- **SIC:** 70229

### Officers

- POYNER, Daniel James — director · British · appointed 2012-03-12
- COSTDOWN LTD — corporate secretary · appointed 2012-03-12 · resigned 2015-03-01

### Beneficial owners (Persons with Significant Control)

- Mr Daniel Poyner — 25–50% shares · individual PSC — since 2017-03-12
- Mrs Margaret Poyner — 25–50% shares · individual PSC — since 2017-03-12

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/07985922
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/07985922

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **NEW NORMAL STUDIO LIMITED**. Human view: https://whiteintel.dev/entity/f4a2e664-ba5e-5d7e-9ac9-cbfa97544cd0 · Structured JSON: https://whiteintel.dev/api/public/dossier/f4a2e664-ba5e-5d7e-9ac9-cbfa97544cd0._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._