---
title: "LUVPLAY LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/f2a6fb50-e11b-5758-9dd4-8800ef501fa4
json: https://whiteintel.dev/api/public/dossier/f2a6fb50-e11b-5758-9dd4-8800ef501fa4
identifier: oo:GB-COH-07760360
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# LUVPLAY LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-07760360`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/f2a6fb50-e11b-5758-9dd4-8800ef501fa4  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/f2a6fb50-e11b-5758-9dd4-8800ef501fa4  

## Ownership & control

### Owners / controllers

- **Ms Lisa Bascoe-Smith** (beneficial owner) — 100% — https://whiteintel.dev/entity/1dc9c6c8-c94a-5dd2-882a-aa15e9615425
- **Ms Nardine Salahudin** (beneficial owner) — https://whiteintel.dev/entity/de27d139-dbfd-58b4-abe7-39f3defc323d
- **Ms Nardine Salahudin** (beneficial owner) — https://whiteintel.dev/entity/7190e13e-64a3-4caa-be64-4ec672591148
- **Ms Lisa Bascoe-Smith** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/67869a63-f668-4292-9b66-0586798aa097

### UBO chain (walk to the ultimate owner)

1. **Ms Lisa Bascoe-Smith** — beneficial owner 100% → *LUVPLAY LTD*
1. **Ms Nardine Salahudin** — beneficial owner → *LUVPLAY LTD*
1. **Ms Nardine Salahudin** — beneficial owner → *LUVPLAY LTD*
1. **Ms Lisa Bascoe-Smith** — beneficial owner 87.5% → *LUVPLAY LTD*

## Company profile (live · UK Companies House)

- **Company number:** `07760360`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2011-09-02
- **Registered office:** 26 Streatham High Road, London, SW16 1DB, England
- **SIC:** 47710, 47910

### Officers

- BASCOE-SMITH, Lisa — director · British · appointed 2020-03-06
- AMBERSLEY, Michael — director · British · appointed 2013-04-01 · resigned 2020-05-22
- SALAHUDIN, Nardine — director · British · appointed 2011-09-02 · resigned 2020-05-22

### Beneficial owners (Persons with Significant Control)

- Ms Lisa Bascoe-Smith — 75–100% shares · individual PSC · England — since 2020-06-01
- Ms Nardine Salahudin — significant influence or control · individual PSC — ceased 2018-04-30

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/07760360
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/07760360

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **LUVPLAY LTD**. Human view: https://whiteintel.dev/entity/f2a6fb50-e11b-5758-9dd4-8800ef501fa4 · Structured JSON: https://whiteintel.dev/api/public/dossier/f2a6fb50-e11b-5758-9dd4-8800ef501fa4._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._