---
title: "SIMPLE CHOICES LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/f20be802-bd7c-59a9-b266-9ea8be8f65cd
json: https://whiteintel.dev/api/public/dossier/f20be802-bd7c-59a9-b266-9ea8be8f65cd
identifier: oo:GB-COH-16086396
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# SIMPLE CHOICES LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-16086396`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/f20be802-bd7c-59a9-b266-9ea8be8f65cd  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/f20be802-bd7c-59a9-b266-9ea8be8f65cd  

## Ownership & control

### Owners / controllers

- **Mrs Anneliese Krista Lucy Cuxton** (beneficial owner) — 50% — https://whiteintel.dev/entity/47c93761-5faa-5ace-b1cf-b1fb41941aaa
- **Mr Darren Lee Cuxton** (beneficial owner) — 50% — https://whiteintel.dev/entity/4e62e240-c517-5ff5-84d8-31275db4e11b
- **Mr Darren Cuxton** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/66e335b7-ccdc-4112-b2cc-673d2296d7a7
- **Mrs Anneliese Krista Cuxton** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/afb03029-4b1d-4978-8a8f-b6f5e46c92ab

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `16086396`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2024-11-18
- **Registered office:** 1st Floor 87-89 High Street, Hoddesdon, Herts, EN11 8TL, England
- **SIC:** 47910, 63110, 63120, 86900

### Officers

- CUXTON, Anneliese Krista — director · British · appointed 2024-11-18
- CUXTON, Darren — director · British · appointed 2024-11-18

### Beneficial owners (Persons with Significant Control)

- Mrs Anneliese Krista Cuxton — 25–50% shares · individual PSC · England — since 2024-11-18
- Mr Darren Cuxton — 25–50% shares · individual PSC · England — since 2024-11-18

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/16086396
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/16086396

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **SIMPLE CHOICES LIMITED**. Human view: https://whiteintel.dev/entity/f20be802-bd7c-59a9-b266-9ea8be8f65cd · Structured JSON: https://whiteintel.dev/api/public/dossier/f20be802-bd7c-59a9-b266-9ea8be8f65cd._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._