---
title: "EXPERIENCE RECOMMENDATIONS LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/ef2ba5aa-64fe-556c-9912-8aeb0ef1c346
json: https://whiteintel.dev/api/public/dossier/ef2ba5aa-64fe-556c-9912-8aeb0ef1c346
identifier: oo:GB-COH-14613516
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# EXPERIENCE RECOMMENDATIONS LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-14613516`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/ef2ba5aa-64fe-556c-9912-8aeb0ef1c346  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/ef2ba5aa-64fe-556c-9912-8aeb0ef1c346  

## Ownership & control

### Owners / controllers

- **Dr Ayush Choure** (beneficial owner) — 50% — https://whiteintel.dev/entity/c19d4cf4-6692-5bfe-889e-9576d35c052e
- **Mr Omar El Rafii** (beneficial owner) — 100% — https://whiteintel.dev/entity/3d0d23de-b98a-57cd-b154-0e2261053566
- **Mr Omar El Rafii** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/5e6de660-20e6-414f-9bc4-83ba6ad4ac9c
- **Dr Ayush Choure** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/800accb7-0fe4-43de-9aad-2edc2d81adb8

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `14613516`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2023-01-24
- **Registered office:** 124 City Road, London, EC1V 2NX, England
- **SIC:** 62020, 79110

### Officers

- EL RAFII, Omar — director · Dutch · appointed 2023-01-24

### Beneficial owners (Persons with Significant Control)

- Dr Ayush Choure — 25–50% shares · individual PSC · England — since 2024-09-20
- Mr Omar El Rafii — 75–100% shares · individual PSC · England — since 2023-01-24

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/14613516
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/14613516

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **EXPERIENCE RECOMMENDATIONS LTD**. Human view: https://whiteintel.dev/entity/ef2ba5aa-64fe-556c-9912-8aeb0ef1c346 · Structured JSON: https://whiteintel.dev/api/public/dossier/ef2ba5aa-64fe-556c-9912-8aeb0ef1c346._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._