---
title: "FASHION FORMULA LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/ef0d8e63-8aa8-58db-beec-a051091ac43d
json: https://whiteintel.dev/api/public/dossier/ef0d8e63-8aa8-58db-beec-a051091ac43d
identifier: oo:GB-COH-09541131
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# FASHION FORMULA LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-09541131`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/ef0d8e63-8aa8-58db-beec-a051091ac43d  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/ef0d8e63-8aa8-58db-beec-a051091ac43d  

## Ownership & control

### Owners / controllers

- **Mr Alexander Lewis Clifford Wills** (beneficial owner) — 50% — https://whiteintel.dev/entity/b1082d02-b4b9-54ae-934f-6d06ec12a954
- **Ms Artemis Doupa** (beneficial owner) — 50% — https://whiteintel.dev/entity/ce12621b-9e45-5027-afee-680ca6b5b9c5
- **Mr Alexander Lewis Clifford Wills** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/c87fbcdd-07b7-478a-a379-f3675b444574
- **Ms Artemis Doupa** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/e8693f38-70e0-4106-80cb-abc21149da77

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `09541131`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2015-04-14
- **Registered office:** The Tannery, Kirkstall Road, Leeds, LS3 1HS
- **SIC:** 74100

### Officers

- DOUPA, Artemis — director · Greek · appointed 2015-04-14
- WILLS, Alexander Lewis Clifford — director · British · appointed 2015-04-14
- DOUPA, Artemis — secretary · appointed 2015-04-14 · resigned 2015-04-30

### Beneficial owners (Persons with Significant Control)

- Mr Alexander Lewis Clifford Wills — 25–50% shares · individual PSC · England — since 2016-04-06
- Ms Artemis Doupa — 25–50% shares · individual PSC · England — since 2016-04-06

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/09541131
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/09541131

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **FASHION FORMULA LIMITED**. Human view: https://whiteintel.dev/entity/ef0d8e63-8aa8-58db-beec-a051091ac43d · Structured JSON: https://whiteintel.dev/api/public/dossier/ef0d8e63-8aa8-58db-beec-a051091ac43d._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._