---
title: "BRANDS BY YOU KNOW WHO LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/ee679181-4e1c-5171-8b2e-88ccdcd6d6eb
json: https://whiteintel.dev/api/public/dossier/ee679181-4e1c-5171-8b2e-88ccdcd6d6eb
identifier: oo:GB-COH-15130917
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# BRANDS BY YOU KNOW WHO LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-15130917`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/ee679181-4e1c-5171-8b2e-88ccdcd6d6eb  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/ee679181-4e1c-5171-8b2e-88ccdcd6d6eb  

## Ownership & control

### Owners / controllers

- **Mr Archie Crispin Tollast** (beneficial owner) — 100% — https://whiteintel.dev/entity/b8f22090-3868-5b36-8423-7d904bebc8e1
- **Mr Howard De Smet** (beneficial owner) — 50% — https://whiteintel.dev/entity/06e2c49c-f5db-5877-aba0-4b9ab8196cc7
- **Mr Archie Crispin Tollast** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/731d58f9-2c24-4cd9-8793-22d61ae5959c
- **Mr Howard De Smet** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/f1367d6b-e681-4101-bff5-9db837317037

### UBO chain (walk to the ultimate owner)

1. **Mr Archie Crispin Tollast** — beneficial owner 100% → *BRANDS BY YOU KNOW WHO LTD*
1. **Mr Howard De Smet** — beneficial owner 50% → *BRANDS BY YOU KNOW WHO LTD*
1. **Mr Archie Crispin Tollast** — beneficial owner 87.5% → *BRANDS BY YOU KNOW WHO LTD*
1. **Mr Howard De Smet** — beneficial owner 37.5% → *BRANDS BY YOU KNOW WHO LTD*

## Company profile (live · UK Companies House)

- **Company number:** `15130917`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2023-09-11
- **Registered office:** 3rd Floor The Coade, 98 Vauxhall Walk, London, SE11 5EL, United Kingdom
- **SIC:** 73110

### Officers

- TOLLAST, Archie Crispin — director · British · appointed 2023-09-11
- DE SMET, Howard — director · British · appointed 2023-09-11 · resigned 2024-08-01

### Beneficial owners (Persons with Significant Control)

- Mr Archie Crispin Tollast — 75–100% shares · individual PSC · United Kingdom — since 2023-09-11
- Mr Howard De Smet — 25–50% shares · individual PSC · United Kingdom — ceased 2024-07-31

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/15130917
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/15130917

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **BRANDS BY YOU KNOW WHO LTD**. Human view: https://whiteintel.dev/entity/ee679181-4e1c-5171-8b2e-88ccdcd6d6eb · Structured JSON: https://whiteintel.dev/api/public/dossier/ee679181-4e1c-5171-8b2e-88ccdcd6d6eb._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._