---
title: "STERLING HOLDCO LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/e7425969-b2d9-5c83-80af-e5c1f38947aa
json: https://whiteintel.dev/api/public/dossier/e7425969-b2d9-5c83-80af-e5c1f38947aa
identifier: oo:GB-COH-13049729
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# STERLING HOLDCO LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-13049729`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/e7425969-b2d9-5c83-80af-e5c1f38947aa  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/e7425969-b2d9-5c83-80af-e5c1f38947aa  

## Ownership & control

### Owners / controllers

- **HG POOLED MANAGEMENT LIMITED** (beneficial owner) — https://whiteintel.dev/entity/7d195916-18cf-5903-a45a-b03003b1c4e7

### Holdings / subsidiaries

- **CHROMIUM UK HOLDCO LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/77a830a3-438f-56f8-bf3a-98184f6b6b34
- **CHROMIUM UK HOLDCO LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/77a830a3-438f-56f8-bf3a-98184f6b6b34

### UBO chain (walk to the ultimate owner)

A **12-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `13049729`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2020-11-30
- **Registered office:** 1 More London Place, London, SE1 2AF, United Kingdom
- **SIC:** 64209

### Officers

- BARRY, Matthew Cameron — director · British · appointed 2024-09-26
- BIRMINGHAM, Samantha Louise — director · British · appointed 2025-10-10
- VALLANCE, Thomas Henry — director · British · appointed 2024-05-07
- BROGAN, Michael Matthew — director · British · appointed 2020-11-30 · resigned 2024-09-26
- JESSOP, Andrew David — director · British · appointed 2020-11-30 · resigned 2024-05-07

### Beneficial owners (Persons with Significant Control)

- [Hg Pooled Management Limited](https://whiteintel.dev/entity/7d195916-18cf-5903-a45a-b03003b1c4e7) — significant influence or control · corporate PSC · England And Wales — since 2020-11-30

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/13049729
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/13049729

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **STERLING HOLDCO LTD**. Human view: https://whiteintel.dev/entity/e7425969-b2d9-5c83-80af-e5c1f38947aa · Structured JSON: https://whiteintel.dev/api/public/dossier/e7425969-b2d9-5c83-80af-e5c1f38947aa._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._