---
title: "ELEGANT INITIATIVE LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/e52c3157-e5ab-5fa6-91eb-72f17d3477ab
json: https://whiteintel.dev/api/public/dossier/e52c3157-e5ab-5fa6-91eb-72f17d3477ab
identifier: oo:GB-COH-15368210
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# ELEGANT INITIATIVE LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-15368210`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/e52c3157-e5ab-5fa6-91eb-72f17d3477ab  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/e52c3157-e5ab-5fa6-91eb-72f17d3477ab  

## Ownership & control

### Owners / controllers

- **Mr Devansh Sood** (beneficial owner) — 100% — https://whiteintel.dev/entity/d710f18a-0815-52a1-aac5-e1ea304c664e
- **SILVERSEVEN GROUP LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/14962e7a-cf83-4ff6-a5cb-603be893a860
- **Mr Devansh Sood** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/9555bfec-0c00-4cab-9fea-821b6acc4c09

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `15368210`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2023-12-22
- **Registered office:** 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- **SIC:** 47910, 74201, 88990

### Officers

- SOOD, Devansh — director · Indian · appointed 2023-12-22

### Beneficial owners (Persons with Significant Control)

- [Silverseven Group Ltd](https://whiteintel.dev/entity/14962e7a-cf83-4ff6-a5cb-603be893a860) — 75–100% shares · corporate PSC · United Kingdom — since 2024-11-05
- Mr Devansh Sood — 75–100% shares · individual PSC · United Kingdom — ceased 2024-11-05

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/15368210
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/15368210

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **ELEGANT INITIATIVE LTD**. Human view: https://whiteintel.dev/entity/e52c3157-e5ab-5fa6-91eb-72f17d3477ab · Structured JSON: https://whiteintel.dev/api/public/dossier/e52c3157-e5ab-5fa6-91eb-72f17d3477ab._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._