---
title: "VITACOST.COM, INC. — Ownership Dossier"
canonical: https://whiteintel.dev/entity/e51161b1-d0a6-5349-bfd8-20c46700aada
json: https://whiteintel.dev/api/public/dossier/e51161b1-d0a6-5349-bfd8-20c46700aada
identifier: sec:0001401688
jurisdiction: US
risk: Low
source: WhiteIntel corporate-ownership graph
---

# VITACOST.COM, INC.

**Type:** Company  
**Jurisdiction:** US  
**Identifier:** `sec:0001401688`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/e51161b1-d0a6-5349-bfd8-20c46700aada  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/e51161b1-d0a6-5349-bfd8-20c46700aada  

## Ownership & control

### Owners / controllers

- **VIGOR ACQUISITION CORP** (tenpercentowner) — https://whiteintel.dev/entity/3ee7857c-1657-5804-8f07-46b399e15d5a
- **GREAT HILL EQUITY PARTNERS IV LP** (tenpercentowner) — https://whiteintel.dev/entity/63106ed3-f2b4-5900-b889-dc634a04da7e
- **GOLDFARB STUART** (director) — https://whiteintel.dev/entity/087ef1ac-128f-58f8-bbdb-db6a4722250b
- **GAFFNEY CHRISTOPHER S** (director) — https://whiteintel.dev/entity/dd99d02d-21a1-554a-918d-dc6814f343bb
- **GREAT HILL PARTNERS GP IV, L.P.** (tenpercentowner) — https://whiteintel.dev/entity/e6e018e1-ebd3-5492-acb7-e7e508367dc9
- **Kumin Michael Andrew** (tenpercentowner) — https://whiteintel.dev/entity/45772654-11bc-5754-9ae2-1406805c8550
- **HOROWITZ JEFFREY** (officer) — https://whiteintel.dev/entity/3caefae1-9fd5-5be5-a53d-4de6d3f09f4f
- **HAYES JOHN G** (tenpercentowner) — https://whiteintel.dev/entity/9e6df1ed-b112-5cbf-aa5f-b7b48bd29aef
- **McConnell Michael J** (director) — https://whiteintel.dev/entity/592b7c82-3136-5e12-af00-7670fd602f20
- **MARBACH MARY** (officer) — https://whiteintel.dev/entity/82b26f22-15a5-5881-b89f-6302600d47d2
- **VETTEL MATTHEW T** (tenpercentowner) — https://whiteintel.dev/entity/ede6c954-e589-53b1-b03a-eecd70d05d21
- **Kumin Michael Andrew** (director) — https://whiteintel.dev/entity/45772654-11bc-5754-9ae2-1406805c8550
- **Wheatley Christine S** (director) — https://whiteintel.dev/entity/ec8e3fac-db98-5437-b119-c016ef3cc5b1
- **GAFFNEY CHRISTOPHER S** (tenpercentowner) — https://whiteintel.dev/entity/dd99d02d-21a1-554a-918d-dc6814f343bb
- **CAVALLINE CHRISTOPHER LEE** (officer) — https://whiteintel.dev/entity/d5daaa51-8bf1-5297-b879-a99433ce7369
- **HOROWITZ JEFFREY** (director) — https://whiteintel.dev/entity/3caefae1-9fd5-5be5-a53d-4de6d3f09f4f
- **TABER MARK D.** (tenpercentowner) — https://whiteintel.dev/entity/0541e166-ad64-5859-ac6e-00b6ff9daa48
- **KROGER CO** (tenpercentowner) — https://whiteintel.dev/entity/0e379451-ec9f-5d23-be80-9abfa853d421
- **Wheatley Christine S** (officer) — https://whiteintel.dev/entity/ec8e3fac-db98-5437-b119-c016ef3cc5b1
- **HELMAN BRIAN D** (officer) — https://whiteintel.dev/entity/b6d90a0f-96a5-55b7-beea-1c03b1b39d40
- **TOPPER JOSEPH R. JR.** (officer) — https://whiteintel.dev/entity/f8514871-f552-52d2-8b0a-6f4bc3c030dd
- **GREAT HILL INVESTORS LLC** (tenpercentowner) — https://whiteintel.dev/entity/72ed9950-bc52-5966-945f-af675556399c
- **GHP III, LLC** (tenpercentowner) — https://whiteintel.dev/entity/9874e3e7-d2a2-59c9-82bd-f364c1324a47
- **GREAT HILL EQUITY PARTNERS III LP** (tenpercentowner) — https://whiteintel.dev/entity/a9fdffbc-d90d-5041-aee5-223d34a53788
- **TRAPP ROBERT G.** (director) — https://whiteintel.dev/entity/2dab0615-8256-5697-ae5d-95456e116056
- **GHP IV, LLC** (tenpercentowner) — https://whiteintel.dev/entity/8b9d0d76-3468-531d-8e20-cc9d89ad157c
- **GREAT HILL PARTNERS GP III, L.P.** (tenpercentowner) — https://whiteintel.dev/entity/9cbc12a9-df68-584e-a91b-70df33e544a0
- **KOZLOWSKI EDWIN J** (director) — https://whiteintel.dev/entity/9a915146-f344-54f1-b5c7-6c50c953c76d
- **HOROWITZ JEFFREY** (tenpercentowner) — https://whiteintel.dev/entity/3caefae1-9fd5-5be5-a53d-4de6d3f09f4f
- **ZUCKER DAVID A.** (officer) — https://whiteintel.dev/entity/b0783252-9be0-5e62-b141-cba32529abbd
- **DESAI NACHIKET V.** (officer) — https://whiteintel.dev/entity/542f34c1-8f2d-56eb-b519-d7e14ca9b606
- **WEGNER ROBERT C.** (officer) — https://whiteintel.dev/entity/d10aaa6b-5aed-5f85-873a-3a219b859a66
- **FRESHFORD CAPITAL MANAGEMENT, LLC** (tenpercentowner) — https://whiteintel.dev/entity/050d9709-d145-5a2f-b3f3-064dfb69a799
- **SHERIDAN MICHAEL J** (director) — https://whiteintel.dev/entity/fae50b86-0433-581f-9407-61a2721512ca
- **MARKERT STEPHEN E JR** (officer) — https://whiteintel.dev/entity/d88b2e2d-ca2c-53ba-a389-40374145a342
- **JUNG MARK** (director) — https://whiteintel.dev/entity/315dc4ef-9928-5de1-a017-b8c5f070dd45
- **Stibel Jeffrey M** (director) — https://whiteintel.dev/entity/5eb3ed74-60b0-5981-8bf7-709eaaafd0a7
- **EZRA ERAN** (director) — https://whiteintel.dev/entity/8711fa05-f906-5837-9a9f-51f46801f2ef
- **JOSEPHS ALLEN** (director) — https://whiteintel.dev/entity/9e850a55-7cba-5c9d-aade-209e23d24ce1
- **ILFELD DAVID N** (director) — https://whiteintel.dev/entity/79679714-dd3b-544f-9ecd-4e67bdeee51e
- **PABST LAWRENCE** (director) — https://whiteintel.dev/entity/fa2c52c0-8af8-57f4-99f4-e3f6dd9747aa
- **GITLER STEWART L.** (director) — https://whiteintel.dev/entity/284add13-df2b-5000-96d6-2296c892cc92
- **BRAR BIRENDER S.** (officer) — https://whiteintel.dev/entity/908e8209-998d-5b03-91e2-b174a0bc3f75
- **HIRSCH ROBERT DONALD** (officer) — https://whiteintel.dev/entity/f0f54031-2cb3-53a0-90d8-f9c16954fda1
- **SMITH RICHARD P** (officer) — https://whiteintel.dev/entity/0f659cae-90ab-5cb9-996f-edbe0724cd0b
- **LAMBERT SONYA** (officer) — https://whiteintel.dev/entity/e51f8e9c-0e05-5fbc-803a-e5246221c987
- **GORSEK WAYNE** (tenpercentowner) — https://whiteintel.dev/entity/c148ac1f-b516-59b7-86f1-42bd0053dba4
- **KERKER IRA** (director) — https://whiteintel.dev/entity/164d8413-758c-5837-b1b5-81b5f91e5973
- **KERKER IRA** (officer) — https://whiteintel.dev/entity/164d8413-758c-5837-b1b5-81b5f91e5973
- **BJORNSTAD EIGERWAND** (officer) — https://whiteintel.dev/entity/e238fa84-8879-5fb3-91d3-393799254669

### UBO chain (walk to the ultimate owner)

1. **VIGOR ACQUISITION CORP** — tenpercentowner → *VITACOST.COM, INC.*
1. **GREAT HILL EQUITY PARTNERS IV LP** — tenpercentowner → *VITACOST.COM, INC.*
1. **GOLDFARB STUART** — director → *VITACOST.COM, INC.*
1. **GAFFNEY CHRISTOPHER S** — director → *VITACOST.COM, INC.*
1. **GREAT HILL PARTNERS GP IV, L.P.** — tenpercentowner → *VITACOST.COM, INC.*
1. **Kumin Michael Andrew** — tenpercentowner → *VITACOST.COM, INC.*
1. **HOROWITZ JEFFREY** — officer → *VITACOST.COM, INC.*
1. **HAYES JOHN G** — tenpercentowner → *VITACOST.COM, INC.*
1. **McConnell Michael J** — director → *VITACOST.COM, INC.*
1. **MARBACH MARY** — officer → *VITACOST.COM, INC.*
1. **VETTEL MATTHEW T** — tenpercentowner → *VITACOST.COM, INC.*
1. **Kumin Michael Andrew** — director → *VITACOST.COM, INC.*
1. **Wheatley Christine S** — director → *VITACOST.COM, INC.*
1. **GAFFNEY CHRISTOPHER S** — tenpercentowner → *VITACOST.COM, INC.*
1. **CAVALLINE CHRISTOPHER LEE** — officer → *VITACOST.COM, INC.*
1. **HOROWITZ JEFFREY** — director → *VITACOST.COM, INC.*
1. **TABER MARK D.** — tenpercentowner → *VITACOST.COM, INC.*
1. **KROGER CO** — tenpercentowner → *VITACOST.COM, INC.*
1. **Wheatley Christine S** — officer → *VITACOST.COM, INC.*
1. **HELMAN BRIAN D** — officer → *VITACOST.COM, INC.*
1. **TOPPER JOSEPH R. JR.** — officer → *VITACOST.COM, INC.*
1. **GREAT HILL INVESTORS LLC** — tenpercentowner → *VITACOST.COM, INC.*
1. **GHP III, LLC** — tenpercentowner → *VITACOST.COM, INC.*
1. **GREAT HILL EQUITY PARTNERS III LP** — tenpercentowner → *VITACOST.COM, INC.*
1. **TRAPP ROBERT G.** — director → *VITACOST.COM, INC.*
1. **GHP IV, LLC** — tenpercentowner → *VITACOST.COM, INC.*
1. **GREAT HILL PARTNERS GP III, L.P.** — tenpercentowner → *VITACOST.COM, INC.*
1. **KOZLOWSKI EDWIN J** — director → *VITACOST.COM, INC.*
1. **HOROWITZ JEFFREY** — tenpercentowner → *VITACOST.COM, INC.*
1. **ZUCKER DAVID A.** — officer → *VITACOST.COM, INC.*
1. **DESAI NACHIKET V.** — officer → *VITACOST.COM, INC.*
1. **WEGNER ROBERT C.** — officer → *VITACOST.COM, INC.*
1. **FRESHFORD CAPITAL MANAGEMENT, LLC** — tenpercentowner → *VITACOST.COM, INC.*
1. **SHERIDAN MICHAEL J** — director → *VITACOST.COM, INC.*
1. **MARKERT STEPHEN E JR** — officer → *VITACOST.COM, INC.*
1. **JUNG MARK** — director → *VITACOST.COM, INC.*
1. **Stibel Jeffrey M** — director → *VITACOST.COM, INC.*
1. **EZRA ERAN** — director → *VITACOST.COM, INC.*
1. **JOSEPHS ALLEN** — director → *VITACOST.COM, INC.*
1. **ILFELD DAVID N** — director → *VITACOST.COM, INC.*
1. **PABST LAWRENCE** — director → *VITACOST.COM, INC.*
1. **GITLER STEWART L.** — director → *VITACOST.COM, INC.*
1. **BRAR BIRENDER S.** — officer → *VITACOST.COM, INC.*
1. **HIRSCH ROBERT DONALD** — officer → *VITACOST.COM, INC.*
1. **SMITH RICHARD P** — officer → *VITACOST.COM, INC.*
1. **LAMBERT SONYA** — officer → *VITACOST.COM, INC.*
1. **GORSEK WAYNE** — tenpercentowner → *VITACOST.COM, INC.*
1. **KERKER IRA** — director → *VITACOST.COM, INC.*
1. **KERKER IRA** — officer → *VITACOST.COM, INC.*
1. **BJORNSTAD EIGERWAND** — officer → *VITACOST.COM, INC.*
2. **Kimball Kenneth C** — officer → *KROGER CO*
2. **Arreaga Gabriel** — officer → *KROGER CO*
2. **Nichols Brian W** — officer → *KROGER CO*
2. **FIKE CARIN L** — officer → *KROGER CO*
2. **COSSET YAEL** — officer → *KROGER CO*
2. **Wheatley Christine S** — officer → *KROGER CO*
2. **SARGENT RONALD** — officer → *KROGER CO*
2. **Nichols Brian W** — officer → *KROGER CO*
2. **Massa Timothy A** — officer → *KROGER CO*
2. **Kimball Kenneth C** — officer → *KROGER CO*
2. **Kennerley David John Christopher** — officer → *KROGER CO*
2. **Jabbar Valerie L.** — officer → *KROGER CO*
2. **Foley Todd A** — officer → *KROGER CO*
2. **FIKE CARIN L** — officer → *KROGER CO*
2. **COSSET YAEL** — officer → *KROGER CO*
2. **Arreaga Gabriel** — officer → *KROGER CO*
2. **Adcock Mary Ellen** — officer → *KROGER CO*
2. **Wheatley Christine S** — officer → *KROGER CO*
2. **Nichols Brian W** — officer → *KROGER CO*
2. **Kimball Kenneth C** — officer → *KROGER CO*
2. **Massa Timothy A** — officer → *KROGER CO*
2. **Jabbar Valerie L.** — officer → *KROGER CO*
2. **Foley Todd A** — officer → *KROGER CO*
2. **FIKE CARIN L** — officer → *KROGER CO*
2. **COSSET YAEL** — officer → *KROGER CO*
2. **Arreaga Gabriel** — officer → *KROGER CO*
2. **Adcock Mary Ellen** — officer → *KROGER CO*
2. **Kennerley David John Christopher** — officer → *KROGER CO*
2. **Wheatley Christine S** — officer → *KROGER CO*
2. **Nichols Brian W** — officer → *KROGER CO*
2. **Kimball Kenneth C** — officer → *KROGER CO*
2. **Massa Timothy A** — officer → *KROGER CO*
2. **Jabbar Valerie L.** — officer → *KROGER CO*
2. **Foley Todd A** — officer → *KROGER CO*
2. **FIKE CARIN L** — officer → *KROGER CO*
2. **COSSET YAEL** — officer → *KROGER CO*
2. **Arreaga Gabriel** — officer → *KROGER CO*
2. **Adcock Mary Ellen** — officer → *KROGER CO*
2. **Chao Elaine L.** — director → *KROGER CO*
2. **Aufreiter Nora A** — director → *KROGER CO*
2. **Gates Anne** — director → *KROGER CO*
2. **Sutton Mark S** — director → *KROGER CO*
2. **SARGENT RONALD** — officer → *KROGER CO*
2. **SARGENT RONALD** — director → *KROGER CO*
2. **Chao Elaine L.** — director → *KROGER CO*
2. **SCUTT PAUL J** — officer → *KROGER CO*
2. **DILLON DAVID B** — director → *KROGER CO*
2. **WALL DELLA** — officer → *KROGER CO*
2. **ORTEGA KATHERINE D** — director → *KROGER CO*
2. **MCMULLEN W RODNEY** — director → *KROGER CO*
2. **BOEHM WILLIAM T** — officer → *KROGER CO*
2. **HELDMAN PAUL W** — officer → *KROGER CO*
2. **BURGON E JOHN** — officer → *KROGER CO*
2. **MCGEORGE DON W** — officer → *KROGER CO*
2. **DILLON DAVID B** — officer → *KROGER CO*
2. **MARMER LYNN** — officer → *KROGER CO*
2. **LAMACCHIA JOHN T** — director → *KROGER CO*
2. **HENDERSON SCOTT M** — officer → *KROGER CO*
2. **MOORE CLYDE R** — director → *KROGER CO*
2. **VAN OFLEN MARY ELIZABETH** — officer → *KROGER CO*
2. **GRIESHABER JOSEPH A JR** — officer → *KROGER CO*
2. **MCMULLEN W RODNEY** — officer → *KROGER CO*
2. **MCGEORGE DON W** — director → *KROGER CO*
2. **LIDDY EDWARD M** — director → *KROGER CO*
2. **PERRY M MARNETTE** — officer → *KROGER CO*
2. **SCHLOTMAN J MICHAEL** — officer → *KROGER CO*
2. **DOUGHERTY KEVIN M** — officer → *KROGER CO*
2. **FLORA JON C** — officer → *KROGER CO*
2. **BECKER DONALD E** — officer → *KROGER CO*
2. **Chao Elaine L.** — director → *KROGER CO*
2. **Gates Anne** — director → *KROGER CO*
2. **SARGENT RONALD** — officer → *KROGER CO*
2. **Butier Mitchell R** — director → *KROGER CO*
2. **Sutton Mark S** — director → *KROGER CO*
2. **Aufreiter Nora A** — director → *KROGER CO*
2. **VINCENT GEORGE H.** — officer → *KROGER CO*
2. **KELLEY JOSEPH MICHAEL** — officer → *KROGER CO*
2. **Jabbar Valerie L.** — officer → *KROGER CO*
2. **SMITH VICTOR REMON** — officer → *KROGER CO*
2. **FIKE CARIN L** — officer → *KROGER CO*
2. **Massa Timothy A** — officer → *KROGER CO*
2. **Kennerley David John Christopher** — officer → *KROGER CO*
2. **FORAN GREGORY S** — director → *KROGER CO*
2. **COSSET YAEL** — officer → *KROGER CO*
2. **FORAN GREGORY S** — officer → *KROGER CO*
2. **Adcock Mary Ellen** — officer → *KROGER CO*
2. **SHAFFER MEGAN N.** — officer → *KROGER CO*
2. **Nichols Brian W** — officer → *KROGER CO*
2. **Arreaga Gabriel** — officer → *KROGER CO*
2. **SOURRY KNOX JUDITH AMANDA** — director → *KROGER CO*
2. **VEMURI ASHOK** — director → *KROGER CO*
2. **BROWN KEVIN M** — director → *KROGER CO*
2. **HOGUET KAREN M** — director → *KROGER CO*
2. **Foley Todd A** — officer → *KROGER CO*
2. **Wheatley Christine S** — officer → *KROGER CO*
2. **SARGENT RONALD** — director → *KROGER CO*
2. **Kimball Kenneth C** — officer → *KROGER CO*
2. **AITKEN STUART** — officer → *KROGER CO*
2. **MILLERCHIP GARY** — officer → *KROGER CO*
2. **KAUFMAN CALVIN J** — officer → *KROGER CO*
2. **TUFFIN MARK C** — officer → *KROGER CO*
2. **MCKINNEY STEPHEN M** — officer → *KROGER CO*
2. **DONNELLY MICHAEL JOSEPH** — officer → *KROGER CO*
2. **SHARP ERIN S** — officer → *KROGER CO*
2. **KROPF SUSAN J** — director → *KROGER CO*
2. **SHACKOULS BOBBY S** — director → *KROGER CO*
2. **CLARK ROBERT W** — officer → *KROGER CO*
2. **RUNDE JAMES A** — director → *KROGER CO*
2. **MONTOYA JORGE P** — director → *KROGER CO*
2. **HJELM CHRISTOPHER T** — officer → *KROGER CO*
2. **TOSOLINI ALESSANDRO** — officer → *KROGER CO*
2. **ADELMAN JESSICA C** — officer → *KROGER CO*
2. **BEYER ROBERT D** — director → *KROGER CO*
2. **MORGANTHALL FREDERICK J II** — officer → *KROGER CO*
2. **PHILLIPS SUSAN M** — director → *KROGER CO*
2. **MADLINGER SUKANYA R** — officer → *KROGER CO*
2. **LEWIS DAVID B** — director → *KROGER CO*
2. **BARCLAY KATHLEEN S** — officer → *KROGER CO*
2. **ELLIS MICHAEL L** — officer → *KROGER CO*
2. **COVERT GEOFFREY J** — officer → *KROGER CO*
2. **ANDERSON REUBEN V** — director → *KROGER CO*
2. **ROGEL STEVEN R** — director → *KROGER CO*
2. **WILLIAMS R. PETE** — officer → *KROGER CO*
2. **BURT JEFFREY D** — officer → *KROGER CO*
2. **JOHNSON CARVER L** — officer → *KROGER CO*
2. **CLENDENIN JOHN L** — director → *KROGER CO*

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **VITACOST.COM, INC.**. Human view: https://whiteintel.dev/entity/e51161b1-d0a6-5349-bfd8-20c46700aada · Structured JSON: https://whiteintel.dev/api/public/dossier/e51161b1-d0a6-5349-bfd8-20c46700aada._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._