---
title: "KEEN AS MUSTARD MARKETING LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/e3c4f5fc-7937-5ae2-ad96-ea7757ea11cd
json: https://whiteintel.dev/api/public/dossier/e3c4f5fc-7937-5ae2-ad96-ea7757ea11cd
identifier: oo:GB-COH-06002176
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# KEEN AS MUSTARD MARKETING LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-06002176`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/e3c4f5fc-7937-5ae2-ad96-ea7757ea11cd  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/e3c4f5fc-7937-5ae2-ad96-ea7757ea11cd  

## Ownership & control

### Owners / controllers

- **Mrs Lucy Katharine Reed** (beneficial owner) — 62.5% — https://whiteintel.dev/entity/4c97d259-0ed3-44a4-b5bf-c90fb6d4b66f

### Holdings / subsidiaries

- **MUSTARD MARKETING LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/82ac1084-777d-54d0-aebc-3e96e688bc5f

### UBO chain (walk to the ultimate owner)

A **1-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `06002176`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2006-11-17
- **Registered office:** Suite Lb03 Liberty House, 81-83 Victoria Road, Surbiton, Surrey, KT6 4NS, United Kingdom
- **SIC:** 70210

### Officers

- DUNN, Simon Mark — director · British · appointed 2012-07-23
- REED, Lucy Katharine — director · British · appointed 2006-11-17
- REED, David Steven — secretary · British · appointed 2006-11-17 · resigned 2014-11-27
- SDG SECRETARIES LIMITED — corporate nominee secretary · appointed 2006-11-17 · resigned 2006-11-17
- SDG REGISTRARS LIMITED — corporate nominee director · appointed 2006-11-17 · resigned 2006-11-17

### Beneficial owners (Persons with Significant Control)

- Mrs Lucy Katharine Reed — 50–75% shares · individual PSC · United Kingdom — since 2016-04-06

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/06002176
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/06002176

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **KEEN AS MUSTARD MARKETING LIMITED**. Human view: https://whiteintel.dev/entity/e3c4f5fc-7937-5ae2-ad96-ea7757ea11cd · Structured JSON: https://whiteintel.dev/api/public/dossier/e3c4f5fc-7937-5ae2-ad96-ea7757ea11cd._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._