---
title: "GAMEPLAN PERFORMANCE LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/de1f3ec2-6785-5b6d-bfca-9fb2881de289
json: https://whiteintel.dev/api/public/dossier/de1f3ec2-6785-5b6d-bfca-9fb2881de289
identifier: oo:GB-COH-16213742
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# GAMEPLAN PERFORMANCE LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-16213742`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/de1f3ec2-6785-5b6d-bfca-9fb2881de289  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/de1f3ec2-6785-5b6d-bfca-9fb2881de289  

## Ownership & control

### Owners / controllers

- **AM88 CORPORATION LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/7730accc-7e1d-55be-bd5f-6e77e45b243c
- **MARSH89 ASSOCIATES LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/f6263689-0c5a-53b5-80be-8237b607104c

### Holdings / subsidiaries

- **GAMEPLAN PERFORMANCE (BRAND) LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/26690b7e-8a07-53f5-baca-9c6145332e4b
- **GAMEPLAN PERFORMANCE (UK TRADING) LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/6677f0a6-867d-520d-aba5-d771b13c9fcf
- **GAMEPLAN PERFORMANCE (BRAND) LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/26690b7e-8a07-53f5-baca-9c6145332e4b
- **GAMEPLAN PERFORMANCE (UK TRADING) LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/6677f0a6-867d-520d-aba5-d771b13c9fcf

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `16213742`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2025-01-28
- **Registered office:** 27g Turbine Way, Swaffham, PE37 7XD, England
- **SIC:** 82990

### Officers

- MCDONALD, Andrew John — director · British · appointed 2025-01-28
- MCKENZIE, Alistair — director · British · appointed 2025-01-28

### Beneficial owners (Persons with Significant Control)

- [Marsh89 Associates Limited](https://whiteintel.dev/entity/f6263689-0c5a-53b5-80be-8237b607104c) — 25–50% shares · corporate PSC · United Kingdom — since 2025-01-28
- [Am88 Corporation Limited](https://whiteintel.dev/entity/7730accc-7e1d-55be-bd5f-6e77e45b243c) — 25–50% shares · corporate PSC · United Kingdom — since 2025-01-28

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/16213742
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/16213742

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **GAMEPLAN PERFORMANCE LIMITED**. Human view: https://whiteintel.dev/entity/de1f3ec2-6785-5b6d-bfca-9fb2881de289 · Structured JSON: https://whiteintel.dev/api/public/dossier/de1f3ec2-6785-5b6d-bfca-9fb2881de289._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._