---
title: "CRAFTD LONDON LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/dbef7bb1-b28b-510c-bbbb-6542a1cfba64
json: https://whiteintel.dev/api/public/dossier/dbef7bb1-b28b-510c-bbbb-6542a1cfba64
identifier: oo:GB-COH-11487015
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# CRAFTD LONDON LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-11487015`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/dbef7bb1-b28b-510c-bbbb-6542a1cfba64  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/dbef7bb1-b28b-510c-bbbb-6542a1cfba64  

## Ownership & control

### Owners / controllers

- **Mr Daniel Paul Buck** (beneficial owner) — 50% — https://whiteintel.dev/entity/3154c649-7128-5780-8434-5f6fce00e5f6
- **Mr Alexander Cannon** (beneficial owner) — https://whiteintel.dev/entity/629e3778-0e1f-52ad-b30d-4aa54fdbfa67
- **BRANDBUILDR LTD** (beneficial owner) — 50% — https://whiteintel.dev/entity/7af1a845-1459-5a29-b7be-e49b334716a0
- **BRANDBUILDR LTD** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/7af1a845-1459-5a29-b7be-e49b334716a0
- **ALEX CANNON LTD** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/f392fa74-0917-45de-a2c1-79873f8af3ec
- **Mr Daniel Paul Buck** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/2d3be61b-7a68-4220-9094-cfbc5a48c5ea
- **Mr Alexander Cannon** (beneficial owner) — https://whiteintel.dev/entity/3ec95445-fece-4277-8650-2d1ae090740c

### UBO chain (walk to the ultimate owner)

A **13-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `11487015`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2018-07-27
- **Registered office:** Amelia House, Crescent Road, Worthing, West Sussex, BN11 1RL, England
- **SIC:** 32120

### Officers

- BUCK, Daniel Paul — director · British · appointed 2018-07-27
- CANNON, Alexander — director · British · appointed 2018-07-27

### Beneficial owners (Persons with Significant Control)

- [Brandbuildr Ltd](https://whiteintel.dev/entity/7af1a845-1459-5a29-b7be-e49b334716a0) — 25–50% shares · corporate PSC · United Kingdom — since 2023-11-23
- [Alex Cannon Ltd](https://whiteintel.dev/entity/f392fa74-0917-45de-a2c1-79873f8af3ec) — 25–50% shares · corporate PSC · United Kingdom — since 2023-11-23
- Mr Daniel Paul Buck — 25–50% shares · individual PSC · England — since 2018-07-27
- Mr Alexander Cannon — significant influence or control · individual PSC · United Kingdom — since 2018-07-27

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/11487015
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/11487015

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **CRAFTD LONDON LTD**. Human view: https://whiteintel.dev/entity/dbef7bb1-b28b-510c-bbbb-6542a1cfba64 · Structured JSON: https://whiteintel.dev/api/public/dossier/dbef7bb1-b28b-510c-bbbb-6542a1cfba64._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._