---
title: "BEST CHOICE DIRECT LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/da51da45-e79c-559b-93ca-5d091b167ea4
json: https://whiteintel.dev/api/public/dossier/da51da45-e79c-559b-93ca-5d091b167ea4
identifier: oo:GB-COH-07242618
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# BEST CHOICE DIRECT LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-07242618`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/da51da45-e79c-559b-93ca-5d091b167ea4  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/da51da45-e79c-559b-93ca-5d091b167ea4  

## Ownership & control

### Owners / controllers

- **QUAYSIDE FROZEN FOODS (NEWCASTLE) LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/5daafccf-147c-5664-bc8f-61194080f93e
- **Mr Martin Christopher Davey** (beneficial owner) — 75% — https://whiteintel.dev/entity/c40b7b0e-a93a-5877-90da-888e30d79955
- **Mrs Rachel Elizabeth Davey** (beneficial owner) — 50% — https://whiteintel.dev/entity/833f29a4-a14c-5b34-ba54-bf408ac1185b

### UBO chain (walk to the ultimate owner)

1. **QUAYSIDE FROZEN FOODS (NEWCASTLE) LIMITED** — beneficial owner 100% → *BEST CHOICE DIRECT LTD*
1. **Mr Martin Christopher Davey** — beneficial owner 75% → *BEST CHOICE DIRECT LTD*
1. **Mrs Rachel Elizabeth Davey** — beneficial owner 50% → *BEST CHOICE DIRECT LTD*
2. **Mrs Brenda Lane** — beneficial owner 50% → *QUAYSIDE FROZEN FOODS (NEWCASTLE) LIMITED*
2. **Mr William Lane** — beneficial owner 75% → *QUAYSIDE FROZEN FOODS (NEWCASTLE) LIMITED*
2. **PFG HOME RETAIL GROUP LTD** — beneficial owner 100% → *QUAYSIDE FROZEN FOODS (NEWCASTLE) LIMITED*
2. **Mrs Brenda Lane** — beneficial owner 37.5% → *QUAYSIDE FROZEN FOODS (NEWCASTLE) LIMITED*
2. **Mr William Lane** — beneficial owner 62.5% → *QUAYSIDE FROZEN FOODS (NEWCASTLE) LIMITED*
2. **PFG HOME RETAIL GROUP LTD** — beneficial owner 87.5% → *QUAYSIDE FROZEN FOODS (NEWCASTLE) LIMITED*
3. **PFG GROUP LIMITED** — beneficial owner 100% → *PFG HOME RETAIL GROUP LTD*
3. **Naveeda Mukhtar** — beneficial owner 100% → *PFG HOME RETAIL GROUP LTD*
3. **PFG GROUP LIMITED** — beneficial owner 87.5% → *PFG HOME RETAIL GROUP LTD*
3. **Mr Ashfaq Khan** — beneficial owner 37.5% → *PFG HOME RETAIL GROUP LTD*
3. **Mr Arfat Khan** — beneficial owner 37.5% → *PFG HOME RETAIL GROUP LTD*
4. **KHAN INVESTMENTS HOLDINGS LTD** — beneficial owner 100% → *PFG GROUP LIMITED*
4. **KHAN INVESTMENTS HOLDINGS LTD** — beneficial owner 87.5% → *PFG GROUP LIMITED*
5. **Mr Ashfaq Khan** — beneficial owner 50% → *KHAN INVESTMENTS HOLDINGS LTD*
5. **Mr. Arfat Khan** — beneficial owner 50% → *KHAN INVESTMENTS HOLDINGS LTD*

## Company profile (live · UK Companies House)

- **Company number:** `07242618`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2010-05-04
- **Registered office:** Unit 4 The Former Progress Foundry, Leek New Road, Stoke-On-Trent, Staffordshire, ST6 2AS, England
- **SIC:** 46390

### Officers

- BULLOCK, Gwilym John — director · British · appointed 2025-02-06
- DAVEY, Martin Christopher — director · British · appointed 2010-05-04 · resigned 2024-09-30
- KHAN, Arfat — director · British · appointed 2025-02-24 · resigned 2025-05-19
- KHAN, Arfat, Mr. — director · British · appointed 2024-09-30 · resigned 2025-02-06

### Beneficial owners (Persons with Significant Control)

- [Quayside Frozen Foods (Newcastle) Limited](https://whiteintel.dev/entity/5daafccf-147c-5664-bc8f-61194080f93e) — 75–100% shares · corporate PSC · England — since 2024-09-30
- Mr Martin Christopher Davey — 50–75% shares · individual PSC · England — ceased 2024-09-30
- Mrs Rachel Elizabeth Davey — 25–50% shares · individual PSC · England — ceased 2024-09-30

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/07242618

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **BEST CHOICE DIRECT LTD**. Human view: https://whiteintel.dev/entity/da51da45-e79c-559b-93ca-5d091b167ea4 · Structured JSON: https://whiteintel.dev/api/public/dossier/da51da45-e79c-559b-93ca-5d091b167ea4._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._