---
title: "ELITE CHOICE HOME CARE LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/da4b68bf-cd76-5d10-b700-86158d72f7d2
json: https://whiteintel.dev/api/public/dossier/da4b68bf-cd76-5d10-b700-86158d72f7d2
identifier: oo:GB-COH-08314466
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# ELITE CHOICE HOME CARE LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-08314466`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/da4b68bf-cd76-5d10-b700-86158d72f7d2  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/da4b68bf-cd76-5d10-b700-86158d72f7d2  

## Ownership & control

### Owners / controllers

- **Mrs Katie Lucy Baldwin** (beneficial owner) — 50% — https://whiteintel.dev/entity/ac28e611-e52b-5820-a682-8a342a285bfe
- **Mrs Kelly Jayne Freestone** (beneficial owner) — 50% — https://whiteintel.dev/entity/99d33ddb-e413-517c-a397-a14a2588852f
- **Mrs Justine Ann Willoughby** (beneficial owner) — 50% — https://whiteintel.dev/entity/a72182eb-de6e-5939-81db-249c54e8eb9a
- **Mrs Justine Ann Willoughby** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/bd5edf5f-2e1c-4ec1-8c5d-a171fdb1a7b2
- **Mrs Kelly Jayne Freestone** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/6cad6449-5cdb-4120-a4ea-cf8ae4e55bd1
- **Mrs Katie Lucy Baldwin** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/954590ee-664b-4f34-b4c1-d179f462a520

### UBO chain (walk to the ultimate owner)

1. **Mrs Katie Lucy Baldwin** — beneficial owner 50% → *ELITE CHOICE HOME CARE LIMITED*
1. **Mrs Kelly Jayne Freestone** — beneficial owner 50% → *ELITE CHOICE HOME CARE LIMITED*
1. **Mrs Justine Ann Willoughby** — beneficial owner 50% → *ELITE CHOICE HOME CARE LIMITED*
1. **Mrs Justine Ann Willoughby** — beneficial owner 37.5% → *ELITE CHOICE HOME CARE LIMITED*
1. **Mrs Kelly Jayne Freestone** — beneficial owner 37.5% → *ELITE CHOICE HOME CARE LIMITED*
1. **Mrs Katie Lucy Baldwin** — beneficial owner 37.5% → *ELITE CHOICE HOME CARE LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `08314466`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2012-11-30
- **Registered office:** Unit 2 Cobbs Mill Units Mill Lane, Sayers Common, Hassocks, BN6 9HN, England
- **SIC:** 86900

## Financials (Companies House accounts)

| Figure | 2025-11-30 | 2024-11-30 |
|---|---:|---:|
| Net assets | £77,860 | £17,744 |
| Cash | £30,640 | £58,863 |
| Shareholder funds | £100 | £100 |
| Fixed assets | £2,517 | £505 |
| Current assets | £170,300 | £175,270 |
| Employees | 21 | 21 |

_As filed at Companies House. Micro-entities file no profit-and-loss account._

### Officers

- FREESTONE, Kelly Jayne — secretary · appointed 2012-11-30
- BALDWIN, Katie Lucy — director · British · appointed 2019-01-25
- FREESTONE, Kelly Jayne — director · British · appointed 2012-11-30
- WILLOUGHBY, Justine Ann — director · British · appointed 2012-11-30 · resigned 2019-01-25

### Beneficial owners (Persons with Significant Control)

- Mrs Katie Lucy Baldwin — 25–50% shares · individual PSC · England — since 2019-01-25
- Mrs Kelly Jayne Freestone — 25–50% shares · individual PSC · England — since 2016-04-06
- Mrs Justine Ann Willoughby — 25–50% shares · individual PSC · England — ceased 2019-01-25

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/08314466
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/08314466
- companies_house_accounts — https://find-and-update.company-information.service.gov.uk/company/08314466/filing-history

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **ELITE CHOICE HOME CARE LIMITED**. Human view: https://whiteintel.dev/entity/da4b68bf-cd76-5d10-b700-86158d72f7d2 · Structured JSON: https://whiteintel.dev/api/public/dossier/da4b68bf-cd76-5d10-b700-86158d72f7d2._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._