---
title: "APEX ANALYSIS & DESIGN LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/da24568c-5025-5fbd-b098-bd04474a7bbd
json: https://whiteintel.dev/api/public/dossier/da24568c-5025-5fbd-b098-bd04474a7bbd
identifier: oo:GB-COH-15168394
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# APEX ANALYSIS & DESIGN LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-15168394`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/da24568c-5025-5fbd-b098-bd04474a7bbd  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/da24568c-5025-5fbd-b098-bd04474a7bbd  

## Ownership & control

### Owners / controllers

- **Mr Colin Jones** (beneficial owner) — 50% — https://whiteintel.dev/entity/c07d28e4-7e62-5f45-82a2-de5a6c29842f
- **Mr Jeff Smith** (beneficial owner) — 50% — https://whiteintel.dev/entity/e3904dce-1313-59e2-84f5-7030b0a75270
- **Mr Jeff Smith** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/e387a295-61ed-4c66-8ff7-b1827dd76713
- **Mr Colin William Jones** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/bc8ea587-6716-405c-9872-2d3d35496c35

### UBO chain (walk to the ultimate owner)

1. **Mr Colin Jones** — beneficial owner 50% → *APEX ANALYSIS & DESIGN LIMITED*
1. **Mr Jeff Smith** — beneficial owner 50% → *APEX ANALYSIS & DESIGN LIMITED*
1. **Mr Jeff Smith** — beneficial owner 37.5% → *APEX ANALYSIS & DESIGN LIMITED*
1. **Mr Colin William Jones** — beneficial owner 37.5% → *APEX ANALYSIS & DESIGN LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `15168394`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2023-09-27
- **Registered office:** 3rd Floor Regent Street, London, W1B 3HH, England
- **SIC:** 62090, 96090

### Officers

- JONES, Colin William — director · British · appointed 2023-10-05
- SMITH, Jeff — director · British · appointed 2023-09-27

### Beneficial owners (Persons with Significant Control)

- Mr Colin William Jones — 25–50% shares · individual PSC · England — since 2023-10-05
- Mr Jeff Smith — 25–50% shares · individual PSC · England — since 2023-09-27

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/15168394
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/15168394

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **APEX ANALYSIS & DESIGN LIMITED**. Human view: https://whiteintel.dev/entity/da24568c-5025-5fbd-b098-bd04474a7bbd · Structured JSON: https://whiteintel.dev/api/public/dossier/da24568c-5025-5fbd-b098-bd04474a7bbd._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._