---
title: "EXCEL & OPTIMISE LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/d82bc460-2bf4-5ef2-8795-da1e2a8e20dc
json: https://whiteintel.dev/api/public/dossier/d82bc460-2bf4-5ef2-8795-da1e2a8e20dc
identifier: oo:GB-COH-14406932
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# EXCEL & OPTIMISE LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-14406932`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/d82bc460-2bf4-5ef2-8795-da1e2a8e20dc  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/d82bc460-2bf4-5ef2-8795-da1e2a8e20dc  

## Ownership & control

### Owners / controllers

- **Mr James Edward Ansell** (beneficial owner) — 75% — https://whiteintel.dev/entity/f6d751e8-ffbe-5e99-8631-bea3a3752cf6
- **Mrs Tiina Johanna Ansell** (beneficial owner) — 50% — https://whiteintel.dev/entity/493dcd43-649e-5f99-844f-fb2839a453a1
- **Mr James Edward Ansell** (beneficial owner) — 62.5% — https://whiteintel.dev/entity/ce724ee0-e9ee-4645-b2d3-76b43ff955d2
- **Mrs Tiina Johanna Ansell** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/c0d83503-9fc0-4d70-82c0-db3e07e7cf9e

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `14406932`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2022-10-10
- **Registered office:** Suite 7, Second Floor, Apple Market Hub, 9 Crown Passage, Kingston Upon Thames, KT1 1JD, United Kingdom
- **SIC:** 70229

## Financials (Companies House accounts)

| Figure | 2025-10-31 |
|---|---:|
| Net assets | £101,209 |
| Shareholder funds | £101,209 |
| Current assets | £129,093 |
| Employees | 1 |

_Latest filed period. Full 2-year history unlocks with a paid dossier — https://whiteintel.dev/pricing. As filed at Companies House._

### Officers

- ANSELL, James Edward — director · British · appointed 2022-10-10

### Beneficial owners (Persons with Significant Control)

- Mr James Edward Ansell — 50–75% shares · individual PSC · United Kingdom — since 2022-10-10
- Mrs Tiina Johanna Ansell — 25–50% shares · individual PSC · United Kingdom — since 2022-10-10

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/14406932
- companies_house_accounts — https://find-and-update.company-information.service.gov.uk/company/14406932/filing-history
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/14406932

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **EXCEL & OPTIMISE LTD**. Human view: https://whiteintel.dev/entity/d82bc460-2bf4-5ef2-8795-da1e2a8e20dc · Structured JSON: https://whiteintel.dev/api/public/dossier/d82bc460-2bf4-5ef2-8795-da1e2a8e20dc._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._