---
title: "DIRECT LINE GROUP LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/d4b85335-7265-5975-adee-a0b2860ab7bf
json: https://whiteintel.dev/api/public/dossier/d4b85335-7265-5975-adee-a0b2860ab7bf
identifier: oo:GB-COH-02811437
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# DIRECT LINE GROUP LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-02811437`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/d4b85335-7265-5975-adee-a0b2860ab7bf  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/d4b85335-7265-5975-adee-a0b2860ab7bf  

## Cross-source identity

The same real-world entity, resolved across sources:

- **DIRECT LINE GROUP LIMITED** — GLEIF · `lei:213800RSEDIUJJHXTF77` — https://whiteintel.dev/entity/08d03504-87b4-5fa9-9c4d-0c9e637c2c97

## Ownership & control

### Owners / controllers

- **DIRECT LINE INSURANCE GROUP PLC** (beneficial owner) — 100% — https://whiteintel.dev/entity/96aeb2eb-2aec-5a6a-86b1-f15321306e3a
- **DIRECT LINE INSURANCE GROUP PLC** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/96aeb2eb-2aec-5a6a-86b1-f15321306e3a

### Holdings / subsidiaries

- **GREEN FLAG HOLDINGS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/fc1b9cf4-6f12-5340-9bec-0b12284339ab
- **UKI LIFE ASSURANCE SERVICES LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/6b10f9b6-51a6-58ca-99a6-feaab15d7895
- **GREEN FLAG HOLDINGS LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/fc1b9cf4-6f12-5340-9bec-0b12284339ab

### UBO chain (walk to the ultimate owner)

A **9-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `02811437`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 1993-04-21
- **Registered office:** 8 Surrey Street, Norwich, Norfolk, NR1 3NG, United Kingdom
- **SIC:** 70100

### Officers

- [AVIVA COMPANY SECRETARIAL SERVICES LIMITED](https://whiteintel.dev/entity/0e005a07-34ff-5e54-aa48-af9b79aa12d5) — corporate secretary · appointed 2025-07-24
- SHEPPARD, Darren Wayne — director · British · appointed 2024-06-05
- TUBB, Richard Lewis — director · British · appointed 2025-11-26
- ATKINSON, Peter Jeremy — secretary · British · appointed 1996-12-18 · resigned 2006-01-21
- CLIFTON, Roger Cheston — secretary · appointed 2013-09-26 · resigned 2025-07-24
- DICKSON, Jane — secretary · British · appointed 1993-04-21 · resigned 1996-12-18
- HUTCHINGS, Penelope Ann — secretary · British · appointed 2005-04-14 · resigned 2013-09-26
- SWIFT INCORPORATIONS LIMITED — corporate nominee secretary · appointed 1993-04-21 · resigned 1993-04-21
- BARCLAY, John Alistair — director · British · appointed 1993-10-01 · resigned 2004-07-20
- BARTLETT, Leigh James — director · British · appointed 2009-09-18 · resigned 2011-03-23
- CAMERON, John Alastair Nigel — director · British · appointed 2001-06-19 · resigned 2004-11-15
- CASTLE, Stephen Victor — director · British · appointed 2002-06-18 · resigned 2004-12-31
- CHIPPENDALE, Ian Hugh — director · British · appointed 1997-01-08 · resigned 2006-11-08
- CLARKE, Stephen Andrew — director · British · appointed 1995-09-07 · resigned 2002-07-01
- CLIFTON, Roger Cheston — director · British · appointed 2016-06-08 · resigned 2025-07-24
- COURT, Annette Elizabeth — director · British · appointed 2001-04-02 · resigned 2006-11-08
- DICKSON, Jane — director · British · appointed 1993-04-21 · resigned 1993-10-01
- EDWARDS, Peter Graham — director · British · appointed 2013-09-13 · resigned 2014-07-31
- FALCONER, Ian — director · British · appointed 2003-09-16 · resigned 2012-02-23
- FARROW, Victor George — director · British · appointed 1995-09-07 · resigned 2002-02-12

### Beneficial owners (Persons with Significant Control)

- [Direct Line Insurance Group Limited](https://whiteintel.dev/entity/96aeb2eb-2aec-5a6a-86b1-f15321306e3a) — 75–100% shares · corporate PSC · United Kingdom — since 2016-04-06

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/02811437
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/02811437

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **DIRECT LINE GROUP LIMITED**. Human view: https://whiteintel.dev/entity/d4b85335-7265-5975-adee-a0b2860ab7bf · Structured JSON: https://whiteintel.dev/api/public/dossier/d4b85335-7265-5975-adee-a0b2860ab7bf._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._