---
title: "BRAND EQUITY PARTNERS LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/d04d79fd-85cb-58cb-b608-c4364fe3cf45
json: https://whiteintel.dev/api/public/dossier/d04d79fd-85cb-58cb-b608-c4364fe3cf45
identifier: oo:GB-COH-08866533
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# BRAND EQUITY PARTNERS LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-08866533`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/d04d79fd-85cb-58cb-b608-c4364fe3cf45  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/d04d79fd-85cb-58cb-b608-c4364fe3cf45  

## Ownership & control

### Owners / controllers

- **Mr Dean Michael James** (beneficial owner) — 100% — https://whiteintel.dev/entity/d0cb5a4d-a7d0-5d6b-8752-2a17644e1d7f
- **Mr Joseph Jeffery Graham** (beneficial owner) — 100% — https://whiteintel.dev/entity/0bf3d8ce-a72c-5460-9f36-22e0ddaddc64
- **Mr Yaqub Imran Muhammad Al Yousuf** (beneficial owner) — 100% — https://whiteintel.dev/entity/61447fde-e833-50ea-bad4-044db683ce94
- **Mr Timothy Robert Fulton** (beneficial owner) — 100% — https://whiteintel.dev/entity/ab31f587-f4ea-5b2f-88e8-cd0b0bdcb559
- **Mr Joseph Jeffery Graham** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/205266d5-3811-4640-bbeb-94488bba0f83
- **Mr Yaqub Imran Muhammad Al Yousuf** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/6d597869-af8e-480c-97ba-80eb040acbe9
- **Mr Dean Michael James** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/e80c943f-dc5e-470f-8502-0bce54f413b6
- **Mr Timothy Robert Fulton** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/14e0ac52-7bbf-41f1-940e-c76e47a6e0af

### Holdings / subsidiaries

- **PERFUMUS LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/6ed09d40-f932-5091-8207-7b4b811e09b7
- **NOTAMVIS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/8fb8ae46-364d-58db-abcb-7da8d66c8966
- **NOTAMVIS LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/8fb8ae46-364d-58db-abcb-7da8d66c8966
- **ASFAAR FRAGRANCE LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/26d141a5-00c6-5478-b899-4e51eaeb0139
- **ST GILES FINE FRAGRANCE LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/281a4217-b56b-5168-a65f-b0c894e29708
- **PERFUMUS LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/6ed09d40-f932-5091-8207-7b4b811e09b7
- **QUADRAGINA ISD LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/4bd0951c-b3f5-5ca9-83be-a85bf287ab4f

### UBO chain (walk to the ultimate owner)

A **8-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `08866533`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2014-01-29
- **Registered office:** 124-128 City Road, London, EC1V 2NX, England
- **SIC:** 64209

### Officers

- PARNELL, Nicholas Christopher Charles — director · British · appointed 2024-04-26
- AL YOUSUF, Yaqub Imran Muhammad — director · British · appointed 2021-08-05 · resigned 2022-01-21
- FULTON, Timothy Robert — director · British · appointed 2019-04-07 · resigned 2021-08-05
- GRAHAM, Joseph Jeffery — director · British · appointed 2022-01-21 · resigned 2024-04-26
- JAMES, Dean Michael — director · British · appointed 2014-01-29 · resigned 2019-04-07

### Beneficial owners (Persons with Significant Control)

- Mr Joseph Jeffery Graham — 75–100% shares · individual PSC · England — since 2022-01-21
- Mr Yaqub Imran Muhammad Al Yousuf — 75–100% shares · individual PSC · England — ceased 2022-01-21
- Mr Timothy Robert Fulton — 75–100% shares · individual PSC · England — ceased 2021-08-05
- Mr Dean Michael James — 75–100% shares · individual PSC · England — ceased 2019-04-04

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/08866533
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/08866533

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **BRAND EQUITY PARTNERS LIMITED**. Human view: https://whiteintel.dev/entity/d04d79fd-85cb-58cb-b608-c4364fe3cf45 · Structured JSON: https://whiteintel.dev/api/public/dossier/d04d79fd-85cb-58cb-b608-c4364fe3cf45._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._