---
title: "40 NEW EXETER STREET LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/cf67ab93-9b2f-579d-bd67-923bbb43c7da
json: https://whiteintel.dev/api/public/dossier/cf67ab93-9b2f-579d-bd67-923bbb43c7da
identifier: oo:GB-COH-13527426
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# 40 NEW EXETER STREET LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-13527426`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/cf67ab93-9b2f-579d-bd67-923bbb43c7da  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/cf67ab93-9b2f-579d-bd67-923bbb43c7da  

## Ownership & control

### Owners / controllers

- **Mr Robert Timothy Ash** (beneficial owner) — 100% — https://whiteintel.dev/entity/e3b71edb-de5b-55c8-b758-37d099d14e4e
- **REEF DEVELOPMENTS LTD** (beneficial owner) — 50% — https://whiteintel.dev/entity/b479ef5f-9b6c-5a02-a306-c2f3be53965e
- **ROCKBED SOUTH WEST LTD** (beneficial owner) — 50% — https://whiteintel.dev/entity/9768bbe8-c0c3-57b4-ac01-59dadbf4e0a5
- **Mr Kris German** (beneficial owner) — 50% — https://whiteintel.dev/entity/6617598a-9fb3-525a-88f5-2c47907cdf05
- **Mr Robert Timothy Ash** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/80eb316a-9cd4-438f-9d99-2d52a86c8c36
- **Mr Kris German** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/cc661028-951e-4306-991f-0e4982240065
- **REEF DEVELOPMENTS LTD** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/b479ef5f-9b6c-5a02-a306-c2f3be53965e
- **ROCKBED SOUTH WEST LTD** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/9768bbe8-c0c3-57b4-ac01-59dadbf4e0a5

### UBO chain (walk to the ultimate owner)

A **14-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `13527426`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2021-07-23
- **Registered office:** Lower Bramble Farm, Chudleigh, Newton Abbot, TQ13 0DU, England
- **SIC:** 68100

### Officers

- ASH, Robert Timothy — director · British · appointed 2024-11-08
- GERMAN, Kris — director · British · appointed 2021-07-23 · resigned 2024-08-19
- [REEF DEVELOPMENTS LTD](https://whiteintel.dev/entity/b479ef5f-9b6c-5a02-a306-c2f3be53965e) — corporate director · appointed 2021-07-23 · resigned 2024-08-19
- [ROCKBED SW LTD](https://whiteintel.dev/entity/9768bbe8-c0c3-57b4-ac01-59dadbf4e0a5) — corporate director · appointed 2021-07-23 · resigned 2024-11-08

### Beneficial owners (Persons with Significant Control)

- Mr Robert Timothy Ash — 75–100% shares · individual PSC · England — since 2021-09-20
- Mr Kris German — 25–50% shares · individual PSC · United Kingdom — ceased 2025-01-29
- [Reef Developments Ltd](https://whiteintel.dev/entity/b479ef5f-9b6c-5a02-a306-c2f3be53965e) — 25–50% shares · corporate PSC · England — ceased 2021-09-20
- [Rockbed Sw Ltd](https://whiteintel.dev/entity/9768bbe8-c0c3-57b4-ac01-59dadbf4e0a5) — 25–50% shares · corporate PSC · England — ceased 2021-09-20

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/13527426
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/13527426

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **40 NEW EXETER STREET LTD**. Human view: https://whiteintel.dev/entity/cf67ab93-9b2f-579d-bd67-923bbb43c7da · Structured JSON: https://whiteintel.dev/api/public/dossier/cf67ab93-9b2f-579d-bd67-923bbb43c7da._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._