---
title: "DIRECT DISCOUNTS (LIVERPOOL) LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/ca4a31f2-6a89-5f01-8a58-c4e92eff19d8
json: https://whiteintel.dev/api/public/dossier/ca4a31f2-6a89-5f01-8a58-c4e92eff19d8
identifier: oo:GB-COH-13051688
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# DIRECT DISCOUNTS (LIVERPOOL) LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-13051688`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/ca4a31f2-6a89-5f01-8a58-c4e92eff19d8  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/ca4a31f2-6a89-5f01-8a58-c4e92eff19d8  

## Ownership & control

### Owners / controllers

- **Mr Hardeep Singh** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/8a0ae74e-47a3-46f9-af8e-7650100c0319
- **Miss Leonie Hayes** (beneficial owner) — https://whiteintel.dev/entity/6261db07-aebc-426f-90bb-902bee11f7cd

### UBO chain (walk to the ultimate owner)

A **2-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `13051688`
- **Status:** dissolved
- **Type:** ltd
- **Incorporated:** 2020-11-30
- **Registered office:** 121 Lark Lane, Liverpool, L17 8UR, England
- **SIC:** 46900

### Officers

- HAYES, Leonie — director · British · appointed 2026-02-01
- SINGH, Hardeep — director · British · appointed 2020-11-30 · resigned 2026-02-03

### Beneficial owners (Persons with Significant Control)

- Miss Leonie Hayes — right to appoint and remove directors · individual PSC · England — since 2026-02-01
- Mr Hardeep Singh — 75–100% shares · individual PSC · United Kingdom — ceased 2026-02-02

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/13051688
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/13051688

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **DIRECT DISCOUNTS (LIVERPOOL) LTD**. Human view: https://whiteintel.dev/entity/ca4a31f2-6a89-5f01-8a58-c4e92eff19d8 · Structured JSON: https://whiteintel.dev/api/public/dossier/ca4a31f2-6a89-5f01-8a58-c4e92eff19d8._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._