---
title: "111DIRECT LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/c9575eb9-d813-5ef9-8b63-e5c4e48d25d3
json: https://whiteintel.dev/api/public/dossier/c9575eb9-d813-5ef9-8b63-e5c4e48d25d3
identifier: oo:GB-COH-12535689
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# 111DIRECT LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-12535689`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/c9575eb9-d813-5ef9-8b63-e5c4e48d25d3  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/c9575eb9-d813-5ef9-8b63-e5c4e48d25d3  

## Ownership & control

### Owners / controllers

- **Mr Eric Martin Cole** (beneficial owner) — 50% — https://whiteintel.dev/entity/4d8638ba-b72c-506e-ae95-fc3eb922403f
- **Mr David James Evans** (beneficial owner) — 50% — https://whiteintel.dev/entity/daa787f9-4f31-55a3-ab91-4033123c482e
- **SIMPLY NATURALS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/b4cf6aad-11e4-5f18-ac43-04c7371fe3ff
- **Simply Naturals Ltd** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/252a3955-853c-4030-8543-09343f9f8bfd
- **Mr David James Evans** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/344bc88c-29df-45c7-a9f5-619e0878f135
- **Mr Eric Martin Cole** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/e0420ba2-4b7d-41c3-b125-9957e0540ab2
- **SIMPLY NATURALS LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/b4cf6aad-11e4-5f18-ac43-04c7371fe3ff

### UBO chain (walk to the ultimate owner)

1. **Mr Eric Martin Cole** — beneficial owner 50% → *111DIRECT LTD*
1. **Mr David James Evans** — beneficial owner 50% → *111DIRECT LTD*
1. **SIMPLY NATURALS LIMITED** — beneficial owner 100% → *111DIRECT LTD*
1. **Simply Naturals Ltd** — beneficial owner 87.5% → *111DIRECT LTD*
1. **Mr David James Evans** — beneficial owner 37.5% → *111DIRECT LTD*
1. **Mr Eric Martin Cole** — beneficial owner 37.5% → *111DIRECT LTD*
1. **SIMPLY NATURALS LIMITED** — beneficial owner 87.5% → *111DIRECT LTD*
2. **Mr Peter Charles Willoughby** — beneficial owner 50% → *SIMPLY NATURALS LIMITED*
2. **Mr Eric Martin Cole** — beneficial owner 50% → *SIMPLY NATURALS LIMITED*
2. **Mr Eric Martin Cole** — beneficial owner 37.5% → *SIMPLY NATURALS LIMITED*
2. **Mr Peter Charles Willoughby** — beneficial owner 37.5% → *SIMPLY NATURALS LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `12535689`
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 2020-03-26
- **Registered office:** THE ANNEX, 143 - 145 STANWELL ROAD, ASHFORD, MIDDLESEX, TW15 3QN
- **SIC:** 47910 - Retail sale via mail order houses or via Internet

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/12535689
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/12535689

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **111DIRECT LTD**. Human view: https://whiteintel.dev/entity/c9575eb9-d813-5ef9-8b63-e5c4e48d25d3 · Structured JSON: https://whiteintel.dev/api/public/dossier/c9575eb9-d813-5ef9-8b63-e5c4e48d25d3._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._