---
title: "HOUSEPROUD CRAFT LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/c7e467f4-e617-5617-bcb5-0cff97fca85a
json: https://whiteintel.dev/api/public/dossier/c7e467f4-e617-5617-bcb5-0cff97fca85a
identifier: oo:GB-COH-05433233
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# HOUSEPROUD CRAFT LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-05433233`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/c7e467f4-e617-5617-bcb5-0cff97fca85a  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/c7e467f4-e617-5617-bcb5-0cff97fca85a  

## Ownership & control

### Owners / controllers

- **Mr Alexander Edward Wilfred Proud** (beneficial owner) — 100% — https://whiteintel.dev/entity/3e360e93-1269-538f-869c-e83bda93f0d0
- **Mrs Danielle Nicole Proud** (beneficial owner) — 100% — https://whiteintel.dev/entity/2969ad3b-ffc7-5383-a246-d5fd2499df74
- **Mr Alexander Edward Wilfred Proud** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/27a62e6d-68b7-4eab-9c29-eb73dc981b29

### UBO chain (walk to the ultimate owner)

1. **Mr Alexander Edward Wilfred Proud** — beneficial owner 100% → *HOUSEPROUD CRAFT LIMITED*
1. **Mrs Danielle Nicole Proud** — beneficial owner 100% → *HOUSEPROUD CRAFT LIMITED*
1. **Mr Alexander Edward Wilfred Proud** — beneficial owner 87.5% → *HOUSEPROUD CRAFT LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `05433233`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2005-04-22
- **Registered office:** 32 John Adam Street, London, WC2N 6BP, England
- **SIC:** 46499, 60200, 90030

### Officers

- PROUD, Alexander Edward Wilfred — director · British · appointed 2020-03-20
- RIGBY, Rhymer Gerard — secretary · British · appointed 2005-04-22 · resigned 2020-03-20
- PROUD, Danielle Nicole — director · British · appointed 2005-04-22 · resigned 2020-03-20

### Beneficial owners (Persons with Significant Control)

- Mr Alexander Edward Wilfred Proud — 75–100% shares · individual PSC · England — since 2021-04-01
- Mrs Danielle Nicole Proud — 75–100% shares · individual PSC · England — ceased 2021-04-01

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/05433233

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **HOUSEPROUD CRAFT LIMITED**. Human view: https://whiteintel.dev/entity/c7e467f4-e617-5617-bcb5-0cff97fca85a · Structured JSON: https://whiteintel.dev/api/public/dossier/c7e467f4-e617-5617-bcb5-0cff97fca85a._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._