---
title: "BETTER STRATEGY LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/c7d680f2-e0bd-5448-bacc-1b43b8884dfc
json: https://whiteintel.dev/api/public/dossier/c7d680f2-e0bd-5448-bacc-1b43b8884dfc
identifier: oo:GB-COH-04621368
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# BETTER STRATEGY LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-04621368`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/c7d680f2-e0bd-5448-bacc-1b43b8884dfc  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/c7d680f2-e0bd-5448-bacc-1b43b8884dfc  

## Ownership & control

### Owners / controllers

- **Ms Victoria Lucy Margaret Rhodes** (beneficial owner) — 100% — https://whiteintel.dev/entity/59e8a7e9-1e68-583d-9357-5581a684eeeb
- **Ms Victoria Lucy Margaret Rhodes** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/d6bf5220-85b5-44b9-b24e-836b67488bff

### UBO chain (walk to the ultimate owner)

1. **Ms Victoria Lucy Margaret Rhodes** — beneficial owner 100% → *BETTER STRATEGY LIMITED*
1. **Ms Victoria Lucy Margaret Rhodes** — beneficial owner 87.5% → *BETTER STRATEGY LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `04621368`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2002-12-19
- **Registered office:** 4 Egerton Drive, London, SE10 8JS, England
- **SIC:** 70229, 85590

### Officers

- RHODES, Victoria Lucy Margaret — director · English · appointed 2002-12-19
- PRICE, Michael John Stewart — secretary · British · appointed 2002-12-19 · resigned 2009-12-10
- SWIFT INCORPORATIONS LIMITED — corporate nominee secretary · appointed 2002-12-19 · resigned 2002-12-19
- PRICE, Michael John Stewart — director · British · appointed 2002-12-19 · resigned 2016-05-06

### Beneficial owners (Persons with Significant Control)

- Ms Victoria Lucy Margaret Rhodes — 75–100% shares · individual PSC · England — since 2016-04-06

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/04621368
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/04621368

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **BETTER STRATEGY LIMITED**. Human view: https://whiteintel.dev/entity/c7d680f2-e0bd-5448-bacc-1b43b8884dfc · Structured JSON: https://whiteintel.dev/api/public/dossier/c7d680f2-e0bd-5448-bacc-1b43b8884dfc._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._