---
title: "THE BRAND STRATEGY LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/c03d0fe9-eb64-5489-b4ff-6d205bd8a8d6
json: https://whiteintel.dev/api/public/dossier/c03d0fe9-eb64-5489-b4ff-6d205bd8a8d6
identifier: oo:GB-COH-13247949
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# THE BRAND STRATEGY LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-13247949`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/c03d0fe9-eb64-5489-b4ff-6d205bd8a8d6  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/c03d0fe9-eb64-5489-b4ff-6d205bd8a8d6  

## Ownership & control

### Owners / controllers

- **RED BUS LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/8013bca9-0615-55f2-8270-663335b2931d
- **RED BUS LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/8013bca9-0615-55f2-8270-663335b2931d

### UBO chain (walk to the ultimate owner)

1. **RED BUS LTD** — beneficial owner 100% → *THE BRAND STRATEGY LTD*
1. **RED BUS LTD** — beneficial owner 87.5% → *THE BRAND STRATEGY LTD*
2. **Mr Mark Andrew Smith** — beneficial owner 100% → *RED BUS LTD*
2. **Mr Mark Andrew Smith** — beneficial owner 87.5% → *RED BUS LTD*

## Company profile (live · UK Companies House)

- **Company number:** `13247949`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2021-03-05
- **Registered office:** Trent House, Highland Drive, Loughborough, LE11 2HT, United Kingdom
- **SIC:** 99999

### Officers

- SMITH, Mark Andrew — director · British · appointed 2021-03-05

### Beneficial owners (Persons with Significant Control)

- [Red Bus Ltd](https://whiteintel.dev/entity/8013bca9-0615-55f2-8270-663335b2931d) — 75–100% shares · corporate PSC · United Kingdom — since 2021-03-05

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/13247949
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/13247949

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **THE BRAND STRATEGY LTD**. Human view: https://whiteintel.dev/entity/c03d0fe9-eb64-5489-b4ff-6d205bd8a8d6 · Structured JSON: https://whiteintel.dev/api/public/dossier/c03d0fe9-eb64-5489-b4ff-6d205bd8a8d6._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._