---
title: "DIRECT SUPPLY (UK) LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/be272f56-5404-549d-9ffc-d24d715e040c
json: https://whiteintel.dev/api/public/dossier/be272f56-5404-549d-9ffc-d24d715e040c
identifier: oo:GB-COH-04309837
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# DIRECT SUPPLY (UK) LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-04309837`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/be272f56-5404-549d-9ffc-d24d715e040c  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/be272f56-5404-549d-9ffc-d24d715e040c  

## Ownership & control

### Owners / controllers

- **HIPPO SURPRISE LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/c2ea610d-1351-5b62-a3aa-7855a967e45d
- **Hippo Surprise Ltd** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/05c5be35-51c3-4db6-a016-c3e476bdb005

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `04309837`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2001-10-24
- **Registered office:** 1 Business Centre, 1 - 11 Alvin Street, Gloucester, GL1 3EJ, England
- **SIC:** 46180

## Financials (Companies House accounts)

| Figure | 2025-10-31 |
|---|---:|
| Net assets | -£24,371 |
| Cash | £21,487 |
| Shareholder funds | £100 |
| Fixed assets | £28,008 |
| Current assets | £61,330 |
| Employees | 1 |

_Latest filed period. Full 2-year history unlocks with a paid dossier — https://whiteintel.dev/pricing. As filed at Companies House._

### Officers

- SPIERS, Elizabeth Anne — secretary · appointed 2012-03-30
- LANE, David James — director · British · appointed 2001-10-24
- BAKER, Andrew Ian — secretary · British · appointed 2001-10-24 · resigned 2010-03-01
- KEY LEGAL SERVICES (SECRETARIAL) LIMITED — corporate nominee secretary · appointed 2001-10-24 · resigned 2001-10-24
- KEY LEGAL SERVICES (NOMINEES) LIMITED — corporate nominee director · appointed 2001-10-24 · resigned 2001-10-24

### Beneficial owners (Persons with Significant Control)

- [Hippo Surprise Ltd](https://whiteintel.dev/entity/05c5be35-51c3-4db6-a016-c3e476bdb005) — 75–100% shares · corporate PSC · England — since 2016-06-01

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/04309837
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/04309837
- companies_house_accounts — https://find-and-update.company-information.service.gov.uk/company/04309837/filing-history

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **DIRECT SUPPLY (UK) LIMITED**. Human view: https://whiteintel.dev/entity/be272f56-5404-549d-9ffc-d24d715e040c · Structured JSON: https://whiteintel.dev/api/public/dossier/be272f56-5404-549d-9ffc-d24d715e040c._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._