---
title: "HAPPINESS IS A RELATIVE TERM LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/ba676676-630c-5f4c-b55b-9385cbf7fdff
json: https://whiteintel.dev/api/public/dossier/ba676676-630c-5f4c-b55b-9385cbf7fdff
identifier: oo:GB-COH-13018078
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# HAPPINESS IS A RELATIVE TERM LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-13018078`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/ba676676-630c-5f4c-b55b-9385cbf7fdff  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/ba676676-630c-5f4c-b55b-9385cbf7fdff  

## Ownership & control

### Owners / controllers

- **Mr Gary Neil Peters** (beneficial owner) — 100% — https://whiteintel.dev/entity/97dc2769-733c-514e-af25-0e3a7eccc143
- **Mr Gary Neil Peters** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/4003e007-5560-43a4-b694-34469b9b7d8d

### Holdings / subsidiaries

- **BILLBOARD RENTALS LTD** (beneficial owner) — 50% — https://whiteintel.dev/entity/26fdea1d-ee96-506f-9416-df353d73822c
- **DAVIS PETERS AND SCOTT LTD** (beneficial owner) — 50% — https://whiteintel.dev/entity/693f9e32-7ca0-5089-ace2-124313b3c42c
- **LAND PROMOTION GROUP LTD** (beneficial owner) — 50% — https://whiteintel.dev/entity/e5278e86-c1b8-56c9-9e39-39190a256ac7
- **LAND PROMOTION GROUP LTD** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/e5278e86-c1b8-56c9-9e39-39190a256ac7
- **KINELL LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/408af2e3-9a62-5400-b627-7777d4400c0c
- **DAVIS PETERS AND SCOTT LTD** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/693f9e32-7ca0-5089-ace2-124313b3c42c

### UBO chain (walk to the ultimate owner)

A **2-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `13018078`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2020-11-13
- **Registered office:** The Mill, Kingsteignton Road, Newton Abbot, TQ12 2QA, England
- **SIC:** 41100, 68100, 77110

### Officers

- PETERS, Gary Neil — director · English · appointed 2020-11-13

### Beneficial owners (Persons with Significant Control)

- Mr Gary Neil Peters — 75–100% shares · individual PSC · England — since 2020-11-13

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/13018078
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/13018078

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **HAPPINESS IS A RELATIVE TERM LTD**. Human view: https://whiteintel.dev/entity/ba676676-630c-5f4c-b55b-9385cbf7fdff · Structured JSON: https://whiteintel.dev/api/public/dossier/ba676676-630c-5f4c-b55b-9385cbf7fdff._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._