--- title: "PURE PET FOOD LTD — Ownership Dossier" canonical: https://whiteintel.dev/entity/b52ec42e-be6e-58a0-bbc7-9aac8d25fe59 json: https://whiteintel.dev/api/public/dossier/b52ec42e-be6e-58a0-bbc7-9aac8d25fe59 identifier: oo:GB-COH-08199354 jurisdiction: GB risk: Low source: WhiteIntel corporate-ownership graph --- # PURE PET FOOD LTD **Type:** Company **Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb) **Identifier:** `oo:GB-COH-08199354` **Risk level:** Low **Canonical dossier:** https://whiteintel.dev/entity/b52ec42e-be6e-58a0-bbc7-9aac8d25fe59 **Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/b52ec42e-be6e-58a0-bbc7-9aac8d25fe59 ## Cross-source identity The same real-world entity, resolved across sources: - **PURE PET FOOD LTD** — GLEIF · `lei:213800FO4MRZ7AOX8752` — https://whiteintel.dev/entity/d22033c5-9795-5c51-b232-24f78d448eb5 ## Ownership & control ### Owners / controllers - **NORTHERN 3 VCT PLC** (beneficial owner) — 50% — https://whiteintel.dev/entity/e37ac98d-ab26-5e34-8ee4-3c18999322fc - **NORTHERN VENTURE TRUST PLC** (beneficial owner) — 50% — https://whiteintel.dev/entity/c0849a36-82d2-58cf-b324-c1b2e69999ce - **NORTHERN 2 VCT PLC** (beneficial owner) — 50% — https://whiteintel.dev/entity/0a6e1416-570e-57e9-b5f0-fdc780ad3ee9 - **Mr Daniel Thomas Valdur Eha** (beneficial owner) — 50% — https://whiteintel.dev/entity/1568977a-376f-51e0-8224-5d292cdb2de9 - **Mr Matthew Ian Cockroft** (beneficial owner) — 50% — https://whiteintel.dev/entity/a6917b2c-2198-50c6-bc4c-191b4d21c744 - **PETS AT HOME LTD** (beneficial owner) — https://whiteintel.dev/entity/88334ede-ce3f-54b6-8dae-da74e0fec367 - **NORTHERN 2 VCT PLC** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/0a6e1416-570e-57e9-b5f0-fdc780ad3ee9 - **NORTHERN 3 VCT PLC** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/e37ac98d-ab26-5e34-8ee4-3c18999322fc - **NORTHERN VENTURE TRUST PLC** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/c0849a36-82d2-58cf-b324-c1b2e69999ce - **NORTHERN 2 VCT PLC** (beneficial owner) — https://whiteintel.dev/entity/0a6e1416-570e-57e9-b5f0-fdc780ad3ee9 - **NORTHERN 3 VCT PLC** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/e37ac98d-ab26-5e34-8ee4-3c18999322fc - **NORTHERN VENTURE TRUST PLC** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/c0849a36-82d2-58cf-b324-c1b2e69999ce - **MERCIA FUND MANAGEMENT LIMITED** (beneficial owner) — https://whiteintel.dev/entity/aca4f67c-406c-5934-bebd-50cb3aac6c40 - **FELIX CAPITAL PARTNERS LLP** (beneficial owner) — https://whiteintel.dev/entity/27f4c872-f4a1-5521-87b6-61bf575bd058 - **Mr Daniel Thomas Valdur Eha** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/b0c79b7b-0afe-4a35-b073-67964eb6e727 - **Mr Matthew Ian Cockroft** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/05ffd61e-314f-4d9d-9ad9-28c87f37a418 - **Pets At Home Limited** (beneficial owner) — https://whiteintel.dev/entity/596f71b9-cef7-4f3f-b28c-470003b42eea - **NVM PRIVATE EQUITY LLP** (beneficial owner) — https://whiteintel.dev/entity/f8d754c3-99b5-549a-a104-91de5bad61dd ### UBO chain (walk to the ultimate owner) A **33-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing. ## Company profile (live · UK Companies House) - **Company number:** `08199354` - **Status:** active - **Type:** ltd - **Incorporated:** 2012-09-03 - **Registered office:** Unit 4 Chain Bar Road, Cleckheaton, BD19 3QF, England - **SIC:** 10920 ## Financials (Companies House accounts) | Figure | 2026-03-31 | |---|---:| | Profit / (loss) | -£5,304,550 | | Net assets | £807,422 | | Cash | £808,245 | | Shareholder funds | £1,090,352 | | Fixed assets | £2,294,779 | | Current assets | £5,520,031 | | Employees | 0 | _Latest filed period. Full 3-year history unlocks with a paid dossier — https://whiteintel.dev/pricing. As filed at Companies House._ ### Officers - COCKROFT, Mathew Ian — director · British · appointed 2012-09-03 - CUSCHIERI, Roz — director · British · appointed 2023-04-25 - DOYLE, Sarah Jayne — director · British · appointed 2020-03-11 - EHA, Daniel Thomas Valdur — director · British · appointed 2012-09-03 - HILL, Miles Geoffrey — director · British · appointed 2020-03-11 - NUSSENBAUM, Antoine Benjamin — director · French · appointed 2024-09-12 - [MERCIA FUND MANAGEMENT (NOMINEES) LIMITED](https://whiteintel.dev/entity/d814e0b1-f15a-540d-b37b-5f6eb248ebdc) — corporate director · appointed 2025-09-17 - HOLYLAND, Christopher Jon — director · British · appointed 2019-07-10 · resigned 2023-10-10 - LAWSON-CLARK, Aaron — director · British · appointed 2019-03-27 · resigned 2022-09-23 - OOSTHUIZEN, Jan — director · British · appointed 2022-12-21 · resigned 2025-09-17 - PRITCHARD, Peter — director · British · appointed 2015-11-05 · resigned 2019-07-10 ### Beneficial owners (Persons with Significant Control) - [Felix Capital Partners Llp](https://whiteintel.dev/entity/27f4c872-f4a1-5521-87b6-61bf575bd058) — 25–50% votes · corporate PSC · United Kingdom — since 2024-09-12 - [Mercia Fund Management Limited](https://whiteintel.dev/entity/aca4f67c-406c-5934-bebd-50cb3aac6c40) — significant influence or control · corporate PSC · United Kingdom — since 2019-12-23 - [Northern Venture Trust Plc](https://whiteintel.dev/entity/c0849a36-82d2-58cf-b324-c1b2e69999ce) — 25–50% shares · corporate PSC · United Kingdom — since 2019-03-27 - [Nvm Private Equity Llp](https://whiteintel.dev/entity/f8d754c3-99b5-549a-a104-91de5bad61dd) — significant influence or control · corporate PSC · England — ceased 2022-12-21 - [Northern 3 Vct Plc](https://whiteintel.dev/entity/e37ac98d-ab26-5e34-8ee4-3c18999322fc) — 25–50% shares · corporate PSC · United Kingdom — ceased 2022-12-21 - [Northern 2 Vct Plc](https://whiteintel.dev/entity/0a6e1416-570e-57e9-b5f0-fdc780ad3ee9) — significant influence or control · corporate PSC · England — ceased 2022-12-21 - [Northern Venture Trust Plc](https://whiteintel.dev/entity/c0849a36-82d2-58cf-b324-c1b2e69999ce) — 25–50% shares · corporate PSC · United Kingdom — ceased 2021-04-01 - [Northern 3 Vct Plc](https://whiteintel.dev/entity/e37ac98d-ab26-5e34-8ee4-3c18999322fc) — 25–50% shares · corporate PSC · England — ceased 2021-04-01 - [Northern 2 Vct Plc](https://whiteintel.dev/entity/0a6e1416-570e-57e9-b5f0-fdc780ad3ee9) — 25–50% shares · corporate PSC · United Kingdom — ceased 2021-04-01 - Mr Daniel Thomas Valdur Eha — 25–50% shares · individual PSC · England — ceased 2019-03-27 - Mr Matthew Ian Cockroft — 25–50% shares · individual PSC · England — ceased 2019-03-27 - [Pets At Home Limited](https://whiteintel.dev/entity/596f71b9-cef7-4f3f-b28c-470003b42eea) — significant influence or control · corporate PSC · England — ceased 2019-03-27 ## Provenance - OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/08199354 - companies_house_accounts — https://find-and-update.company-information.service.gov.uk/company/08199354/filing-history - companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/08199354 --- _This is the markdown-for-agents view of the WhiteIntel dossier for **PURE PET FOOD LTD**. Human view: https://whiteintel.dev/entity/b52ec42e-be6e-58a0-bbc7-9aac8d25fe59 · Structured JSON: https://whiteintel.dev/api/public/dossier/b52ec42e-be6e-58a0-bbc7-9aac8d25fe59._ _Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._