---
title: "ADVANCED IN DESIGN LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/b436b1cd-b77e-5ba8-9bd0-cc87393c93a9
json: https://whiteintel.dev/api/public/dossier/b436b1cd-b77e-5ba8-9bd0-cc87393c93a9
identifier: oo:GB-COH-09309877
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# ADVANCED IN DESIGN LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-09309877`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/b436b1cd-b77e-5ba8-9bd0-cc87393c93a9  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/b436b1cd-b77e-5ba8-9bd0-cc87393c93a9  

## Ownership & control

### Owners / controllers

- **Mr Christopher Metcalfe** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/58cdbacc-8e78-41ce-99de-c72aaef5f5f8

### UBO chain (walk to the ultimate owner)

A **1-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `09309877`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2014-11-13
- **Registered office:** Littern Oldhill Wood, Studham, Dunstable, LU6 2NE, England
- **SIC:** 68100

### Officers

- NOBLE, Kelly — secretary · British · appointed 2014-11-14
- METCALFE, Christopher — director · British · appointed 2014-11-14
- NOBLE, Kelly — director · British · appointed 2026-06-26
- HEIMAN, Osker — director · British · appointed 2014-11-13 · resigned 2014-11-13

### Beneficial owners (Persons with Significant Control)

- Ms Kelly Noble — 25–50% shares · individual PSC · England — since 2026-07-29
- Mr Christopher Metcalfe — 50–75% shares · individual PSC · United Kingdom — since 2016-04-07

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/09309877
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/09309877

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **ADVANCED IN DESIGN LTD**. Human view: https://whiteintel.dev/entity/b436b1cd-b77e-5ba8-9bd0-cc87393c93a9 · Structured JSON: https://whiteintel.dev/api/public/dossier/b436b1cd-b77e-5ba8-9bd0-cc87393c93a9._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._