---
title: "VIRTUAL REALITY PROPERTY MARKETING LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/b34ff5b2-d9bf-5741-8230-b145e446a438
json: https://whiteintel.dev/api/public/dossier/b34ff5b2-d9bf-5741-8230-b145e446a438
identifier: oo:GB-COH-10378458
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# VIRTUAL REALITY PROPERTY MARKETING LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-10378458`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/b34ff5b2-d9bf-5741-8230-b145e446a438  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/b34ff5b2-d9bf-5741-8230-b145e446a438  

## Ownership & control

### Owners / controllers

- **CLEARWATER NEWCO LIMITED** (beneficial owner) — 50% — https://whiteintel.dev/entity/eb309c88-f492-5b80-acc0-7a6c29ba51ff
- **Mr Johan Arvid Niklasson** (beneficial owner) — 50% — https://whiteintel.dev/entity/4cbeceed-b642-5ebf-b646-eb7d8dddfa4d
- **Mr Michael Merron** (beneficial owner) — 50% — https://whiteintel.dev/entity/10e36461-767a-5edb-9533-53e611360a13
- **ANALOG PIXEL LTD** (beneficial owner) — 50% — https://whiteintel.dev/entity/f0a5ba3f-f0b1-561c-ba4e-6215917fa75c
- **Mr William Liller Jones** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/5756f17a-bea2-475d-8bbc-516bff22d119
- **Mr Alexander Liller Jones** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/9933e636-f5c5-43e2-a8c3-d952efb41521
- **Mr Michael Merron** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/75b597ab-e98f-4771-ac52-53769e46a41e
- **Mr Johan Arvid Niklasson** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/725afe0d-6cf0-4f68-a63a-18e2922673cb
- **ANALOG PIXEL LTD** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/f0a5ba3f-f0b1-561c-ba4e-6215917fa75c
- **CLEARWATER NEWCO LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/eb309c88-f492-5b80-acc0-7a6c29ba51ff

### UBO chain (walk to the ultimate owner)

A **27-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `10378458`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2016-09-16
- **Registered office:** 1 Rosoman Place, London, EC1R 0JY, England
- **SIC:** 82990

### Officers

- MERRON, Michael — director · British · appointed 2016-09-16
- JONES, Alexander Liller — director · British · appointed 2016-09-16 · resigned 2018-12-29
- JONES, William Liller — director · British · appointed 2016-09-16 · resigned 2017-09-11
- NIKLASSON, Johan Arvid — director · Swedish · appointed 2016-09-16 · resigned 2025-01-01
- REEVES, Graham — director · British · appointed 2016-09-16 · resigned 2017-01-31
- WOOD, Thomas William — director · British · appointed 2021-09-24 · resigned 2024-07-09

### Beneficial owners (Persons with Significant Control)

- Mr Johan Arvid Niklasson — 25–50% shares · individual PSC · England — since 2020-11-16
- Mr Michael Merron — 25–50% shares · individual PSC · England — since 2020-11-16
- [Clearwater Newco Limited](https://whiteintel.dev/entity/eb309c88-f492-5b80-acc0-7a6c29ba51ff) — 25–50% shares · corporate PSC · England — ceased 2024-07-09
- [Analog Pixel Ltd](https://whiteintel.dev/entity/f0a5ba3f-f0b1-561c-ba4e-6215917fa75c) — 25–50% shares · corporate PSC · England — ceased 2020-11-16
- Mr Alexander Liller Jones — 25–50% shares · individual PSC · England — ceased 2019-03-25
- Mr William Liller Jones — 25–50% shares · individual PSC · United Kingdom — ceased 2017-09-11

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/10378458
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/10378458

## Get the full, resolved dossier (agent-callable)

The above is the free teaser. The resolved **multi-hop UBO chain**, ownership **%**, full **financial history**, itemised **assets** and the hop-by-hop **exposure path** are the paid depth — callable as tools from your agent:

```bash
npx -y @whiteintel/mcp-server   # then: get_dossier · trace_ownership_path · check_offshore_exposure
```

Or unlock a one-off cited dossier for **VIRTUAL REALITY PROPERTY MARKETING LTD** — https://whiteintel.dev/entity/b34ff5b2-d9bf-5741-8230-b145e446a438 · pricing https://whiteintel.dev/pricing.

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **VIRTUAL REALITY PROPERTY MARKETING LTD**. Human view: https://whiteintel.dev/entity/b34ff5b2-d9bf-5741-8230-b145e446a438 · Structured JSON: https://whiteintel.dev/api/public/dossier/b34ff5b2-d9bf-5741-8230-b145e446a438._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._