---
title: "PRYDIS ASSET MANAGEMENT LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/ace2016e-d7e1-508f-8a11-4de386f06330
json: https://whiteintel.dev/api/public/dossier/ace2016e-d7e1-508f-8a11-4de386f06330
identifier: oo:GB-COH-10271060
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# PRYDIS ASSET MANAGEMENT LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-10271060`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/ace2016e-d7e1-508f-8a11-4de386f06330  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/ace2016e-d7e1-508f-8a11-4de386f06330  

## Ownership & control

### Owners / controllers

- **Gary Robert Randall** (beneficial owner) — 50% — https://whiteintel.dev/entity/051aa246-e7ff-53e9-816b-f766214b792f
- **Joseph Robert James Priday** (beneficial owner) — 50% — https://whiteintel.dev/entity/dc19c261-011b-5deb-85bc-c27198077085
- **PRAC HOLDINGS LIMITED** (beneficial owner) — 50% — https://whiteintel.dev/entity/6f4ee690-cde2-5019-a434-e7200e9a687e
- **Mr James Arthur Harrison Priday** (beneficial owner) — 50% — https://whiteintel.dev/entity/2ba9f83d-00a0-5da6-9212-e726566a3f89
- **Joseph Robert James Priday** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/1a97bd19-91ca-4942-bf3c-8c5c64825f55
- **Mr James Arthur Harrison Priday** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/c061e9ec-bb97-48ca-8776-a6df94ab55a4
- **Gary Robert Randall** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/8ca1d9de-9a6f-4a43-9518-e860db37537e
- **PRAC HOLDINGS LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/6f4ee690-cde2-5019-a434-e7200e9a687e

### Holdings / subsidiaries

- **CHECK POLICY LIMITED** (beneficial owner) — 50% — https://whiteintel.dev/entity/33e05d9b-e506-5de8-887a-f61b424ecf55
- **HELM SQUARED LTD** (beneficial owner) — 50% — https://whiteintel.dev/entity/92b44eb5-ba09-5470-9d5e-a30164081e79
- **P1 INVESTMENT SERVICES LIMITED** (beneficial owner) — 50% — https://whiteintel.dev/entity/79dfe250-1e8b-58c2-bcd5-8651703b3dda
- **LUXURY COASTAL LIMITED** (beneficial owner) — 75% — https://whiteintel.dev/entity/cd026094-dfc6-5e97-b354-5f49fdd8ae13
- **CHECK POLICY LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/33e05d9b-e506-5de8-887a-f61b424ecf55
- **P1 INVESTMENT SERVICES LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/79dfe250-1e8b-58c2-bcd5-8651703b3dda
- **HELM SQUARED LTD** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/92b44eb5-ba09-5470-9d5e-a30164081e79
- **LUXURY COASTAL LIMITED** (beneficial owner) — 62.5% — https://whiteintel.dev/entity/cd026094-dfc6-5e97-b354-5f49fdd8ae13

### UBO chain (walk to the ultimate owner)

1. **Gary Robert Randall** — beneficial owner 50% → *PRYDIS ASSET MANAGEMENT LTD*
1. **Joseph Robert James Priday** — beneficial owner 50% → *PRYDIS ASSET MANAGEMENT LTD*
1. **PRAC HOLDINGS LIMITED** — beneficial owner 50% → *PRYDIS ASSET MANAGEMENT LTD*
1. **Mr James Arthur Harrison Priday** — beneficial owner 50% → *PRYDIS ASSET MANAGEMENT LTD*
1. **Joseph Robert James Priday** — beneficial owner 37.5% → *PRYDIS ASSET MANAGEMENT LTD*
1. **Mr James Arthur Harrison Priday** — beneficial owner 37.5% → *PRYDIS ASSET MANAGEMENT LTD*
1. **Gary Robert Randall** — beneficial owner 37.5% → *PRYDIS ASSET MANAGEMENT LTD*
1. **PRAC HOLDINGS LIMITED** — beneficial owner 37.5% → *PRYDIS ASSET MANAGEMENT LTD*
2. **Mr Gary Robert Randall** — beneficial owner 50% → *PRAC HOLDINGS LIMITED*
2. **Mr James Arthur Harrison Priday** — beneficial owner 50% → *PRAC HOLDINGS LIMITED*
2. **Mr Gary Robert Randall** — beneficial owner 37.5% → *PRAC HOLDINGS LIMITED*
2. **Mr James Arthur Harrison Priday** — beneficial owner 37.5% → *PRAC HOLDINGS LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `10271060`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2016-07-11
- **Registered office:** Clyst House Manor Drive, Clyst St. Mary, Exeter, Devon, EX5 1GB, United Kingdom
- **SIC:** 70221

## Financials (Companies House accounts)

| Figure | 2025-09-30 | 2024-09-30 |
|---|---:|---:|
| Shareholder funds | £100 | £100 |
| Employees | 0 | 0 |

_As filed at Companies House. Micro-entities file no profit-and-loss account._

### Officers

- CROSS, Nicholas John — director · British · appointed 2020-11-19
- PRIDAY, James Arthur Harrison — director · British · appointed 2016-07-11
- RANDALL, Gary Robert — director · British · appointed 2016-07-11
- PRIDAY, Joseph Robert James — director · British · appointed 2016-07-11 · resigned 2021-06-30

### Beneficial owners (Persons with Significant Control)

- [Prac Holdings Limited](https://whiteintel.dev/entity/6f4ee690-cde2-5019-a434-e7200e9a687e) — 25–50% shares · corporate PSC · United Kingdom — since 2022-08-15
- Gary Robert Randall — 25–50% shares · individual PSC · United Kingdom — since 2020-11-19
- Mr James Arthur Harrison Priday — 25–50% shares · individual PSC · United Kingdom — since 2020-11-19
- Joseph Robert James Priday — 25–50% shares · individual PSC · England — ceased 2022-08-15

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/10271060
- companies_house_accounts — https://find-and-update.company-information.service.gov.uk/company/10271060/filing-history
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/10271060

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **PRYDIS ASSET MANAGEMENT LTD**. Human view: https://whiteintel.dev/entity/ace2016e-d7e1-508f-8a11-4de386f06330 · Structured JSON: https://whiteintel.dev/api/public/dossier/ace2016e-d7e1-508f-8a11-4de386f06330._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._