---
title: "LIFT DSP LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/ab2dc2c4-75df-5bbb-a4e6-74bbe1629b40
json: https://whiteintel.dev/api/public/dossier/ab2dc2c4-75df-5bbb-a4e6-74bbe1629b40
identifier: oo:GB-COH-12327780
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# LIFT DSP LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-12327780`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/ab2dc2c4-75df-5bbb-a4e6-74bbe1629b40  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/ab2dc2c4-75df-5bbb-a4e6-74bbe1629b40  

## Ownership & control

### Owners / controllers

- **BINGS WHAT LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/4ef93d1d-c186-5671-8137-4f7e59635689
- **MOOT TECHNOLOGIES LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/2d7cc39e-d915-55e5-910c-bbfd83f8b55b
- **Mr Nicholas Moutter** (beneficial owner) — 100% — https://whiteintel.dev/entity/0f9a22c4-d25e-54dc-a92c-0630df524dfd
- **Mrs Rebecca Dix** (beneficial owner) — 100% — https://whiteintel.dev/entity/4b7e39dd-3b7b-59d4-986e-63a5e2331557
- **Mrs Rebecca Dix** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/53401533-9b83-4fad-a35b-36aa9eb11f45
- **Mr Nicholas Moutter** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/3aa67a8a-3f3f-485c-8e5d-0eba9a1fe5f6
- **BINGS WHAT LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/4ef93d1d-c186-5671-8137-4f7e59635689
- **MOOT TECHNOLOGIES LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/2d7cc39e-d915-55e5-910c-bbfd83f8b55b

### Holdings / subsidiaries

- **ASCEND ECOMMERCE INTELLIGENCE LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/538e8065-0bd5-5f5f-b91d-d948ccc31a68
- **ASCEND ECOMMERCE INTELLIGENCE LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/538e8065-0bd5-5f5f-b91d-d948ccc31a68

### UBO chain (walk to the ultimate owner)

1. **BINGS WHAT LIMITED** — beneficial owner 100% → *LIFT DSP LIMITED*
1. **MOOT TECHNOLOGIES LIMITED** — beneficial owner 100% → *LIFT DSP LIMITED*
1. **Mr Nicholas Moutter** — beneficial owner 100% → *LIFT DSP LIMITED*
1. **Mrs Rebecca Dix** — beneficial owner 100% → *LIFT DSP LIMITED*
1. **Mrs Rebecca Dix** — beneficial owner 87.5% → *LIFT DSP LIMITED*
1. **Mr Nicholas Moutter** — beneficial owner 87.5% → *LIFT DSP LIMITED*
1. **BINGS WHAT LIMITED** — beneficial owner 87.5% → *LIFT DSP LIMITED*
1. **MOOT TECHNOLOGIES LIMITED** — beneficial owner 87.5% → *LIFT DSP LIMITED*
2. **Mr Nicholas Anthony Moutter** — beneficial owner 37.5% → *MOOT TECHNOLOGIES LIMITED*
2. **Espresso Venture Debt Lp** — beneficial owner 37.5% → *MOOT TECHNOLOGIES LIMITED*
2. **Mr Nicholas Anthony Moutter** — beneficial owner 100% → *BINGS WHAT LIMITED*
2. **Mr Nicholas Anthony Moutter** — beneficial owner 87.5% → *BINGS WHAT LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `12327780`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2019-11-21
- **Registered office:** Moot Stafford Enterprise Park,, Beaconside Business Village, Weston Road,, Stafford, ST18 0BF, England
- **SIC:** 73120

### Officers

- MOUTTER, Nicholas Anthony — director · British · appointed 2020-06-01
- DIX, Rebecca — director · English · appointed 2019-11-21 · resigned 2020-06-01

### Beneficial owners (Persons with Significant Control)

- [Moot Technologies Limited](https://whiteintel.dev/entity/2d7cc39e-d915-55e5-910c-bbfd83f8b55b) — 75–100% shares · corporate PSC · United Kingdom — since 2023-02-17
- [The Moot Group Ltd](https://whiteintel.dev/entity/4ef93d1d-c186-5671-8137-4f7e59635689) — 75–100% shares · corporate PSC · England — ceased 2023-02-17
- Mr Nicholas Moutter — 75–100% shares · individual PSC · United Kingdom — ceased 2020-09-30
- Mrs Rebecca Dix — 75–100% shares · individual PSC · England — ceased 2020-06-01

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/12327780
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/12327780

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **LIFT DSP LIMITED**. Human view: https://whiteintel.dev/entity/ab2dc2c4-75df-5bbb-a4e6-74bbe1629b40 · Structured JSON: https://whiteintel.dev/api/public/dossier/ab2dc2c4-75df-5bbb-a4e6-74bbe1629b40._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._