---
title: "SOFASCHOICE LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/a8338cd6-eec6-5459-93d6-34faf0fbf7e1
json: https://whiteintel.dev/api/public/dossier/a8338cd6-eec6-5459-93d6-34faf0fbf7e1
identifier: oo:GB-COH-13696791
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# SOFASCHOICE LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-13696791`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/a8338cd6-eec6-5459-93d6-34faf0fbf7e1  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/a8338cd6-eec6-5459-93d6-34faf0fbf7e1  

## Ownership & control

### Owners / controllers

- **Mr Matthew Roy Williams** (beneficial owner) — 50% — https://whiteintel.dev/entity/eebd150e-e554-57a2-9b18-968d8d9c3b79
- **Mr Ian John Howells** (beneficial owner) — 50% — https://whiteintel.dev/entity/04f259f3-74b6-5ac3-8c98-0eca8e825cb6
- **Mr Matthew Roy Williams** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/27860918-c713-4e64-a2c8-d7766ba60988
- **Mr Ian John Howells** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/12f468dc-4e77-4e3e-9b7e-2ca34a8877fe

### UBO chain (walk to the ultimate owner)

1. **Mr Matthew Roy Williams** — beneficial owner 50% → *SOFASCHOICE LTD*
1. **Mr Ian John Howells** — beneficial owner 50% → *SOFASCHOICE LTD*
1. **Mr Matthew Roy Williams** — beneficial owner 37.5% → *SOFASCHOICE LTD*
1. **Mr Ian John Howells** — beneficial owner 37.5% → *SOFASCHOICE LTD*

## Company profile (live · UK Companies House)

- **Company number:** `13696791`
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 2021-10-21
- **Registered office:** 3 WILLIAM STREET, PONTYCYMER, BRIDGEND, CF32 8EF
- **SIC:** 13921 - Manufacture of soft furnishings

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/13696791
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/13696791

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **SOFASCHOICE LTD**. Human view: https://whiteintel.dev/entity/a8338cd6-eec6-5459-93d6-34faf0fbf7e1 · Structured JSON: https://whiteintel.dev/api/public/dossier/a8338cd6-eec6-5459-93d6-34faf0fbf7e1._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._