---
title: "BRANDFORMULA INSIGHT & CONSULTING LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/a7877f1b-8b1d-5df2-a2fd-e253b7e55596
json: https://whiteintel.dev/api/public/dossier/a7877f1b-8b1d-5df2-a2fd-e253b7e55596
identifier: oo:GB-COH-08827463
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# BRANDFORMULA INSIGHT & CONSULTING LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-08827463`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/a7877f1b-8b1d-5df2-a2fd-e253b7e55596  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/a7877f1b-8b1d-5df2-a2fd-e253b7e55596  

## Ownership & control

### Owners / controllers

- **Whje Limited** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/8dcc34d4-534f-4d36-b813-1a15e2adb9d2

### UBO chain (walk to the ultimate owner)

1. **Whje Limited** — beneficial owner 87.5% → *BRANDFORMULA INSIGHT & CONSULTING LIMITED*
2. **Mr Neil Gavin Johnson** — beneficial owner 37.5% → *Whje Limited*
2. **Mr Martin Roger Wiggins** — beneficial owner 37.5% → *Whje Limited*

## Company profile (live · UK Companies House)

- **Company number:** `08827463`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2013-12-30
- **Registered office:** Unit 4 11-29 Fashion Street, London, E1 6PX, England
- **SIC:** 70229

## Financials (Companies House accounts)

| Figure | 2025-12-31 | 2024-09-30 |
|---|---:|---:|
| Net assets | -£12,255 | -£12,128 |
| Cash | £27 | £54 |
| Employees | 0 | 0 |

_As filed at Companies House. Micro-entities file no profit-and-loss account._

### Officers

- WIGGINS, Martin Roger — director · British · appointed 2013-12-30
- GUERIN, Antoine Bernard Mayeul Marie Joseph — director · French · appointed 2013-12-30 · resigned 2016-08-31
- HUXLEY, Mark Norman — director · British · appointed 2013-12-30 · resigned 2017-12-31

### Beneficial owners (Persons with Significant Control)

- [Whje Limited](https://whiteintel.dev/entity/8dcc34d4-534f-4d36-b813-1a15e2adb9d2) — 75–100% shares · corporate PSC · United Kingdom — since 2016-12-01

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/08827463
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/08827463
- companies_house_accounts — https://find-and-update.company-information.service.gov.uk/company/08827463/filing-history

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **BRANDFORMULA INSIGHT & CONSULTING LIMITED**. Human view: https://whiteintel.dev/entity/a7877f1b-8b1d-5df2-a2fd-e253b7e55596 · Structured JSON: https://whiteintel.dev/api/public/dossier/a7877f1b-8b1d-5df2-a2fd-e253b7e55596._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._