---
title: "AVANTAGE REPLY LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/a4318497-920d-515d-bd2a-ec63d57682c8
json: https://whiteintel.dev/api/public/dossier/a4318497-920d-515d-bd2a-ec63d57682c8
identifier: oo:GB-COH-05177605
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# AVANTAGE REPLY LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-05177605`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/a4318497-920d-515d-bd2a-ec63d57682c8  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/a4318497-920d-515d-bd2a-ec63d57682c8  

## Ownership & control

### Owners / controllers

- **REPLY LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/f51cd545-b23a-56ae-be3e-e23f70d70850
- **Reply Spa** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/6238a905-6629-40e7-bd83-8dda080a8cbe
- **REPLY LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/f51cd545-b23a-56ae-be3e-e23f70d70850

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `05177605`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2004-07-13
- **Registered office:** Reply House, 36 Grosvenor Gardens, London, SW1W 0EB, England
- **SIC:** 70229

### Officers

- CUSINATO, Marco — director · Italian · appointed 2024-05-09
- GIELEN, Frederic Leon Jose Marie Arthur — director · British · appointed 2018-06-04
- HILL, Jason Simon — director · British · appointed 2024-05-09
- TRAN, Natasha — secretary · Canadian · appointed 2005-03-14 · resigned 2011-02-04
- NOMINEE SECRETARY LTD — corporate nominee secretary · appointed 2004-07-13 · resigned 2005-03-14
- [TEMPLE SECRETARIAL LIMITED](https://whiteintel.dev/entity/a6792110-3433-43ce-9ed0-85a47e966d1f) — corporate secretary · appointed 2011-02-04 · resigned 2016-04-01
- ANCIA, Gerald — director · Belgian · appointed 2005-01-01 · resigned 2014-03-14
- ANGELUCCI, Daniele — director · Italian · appointed 2011-02-04 · resigned 2024-05-09
- CLARK, Martin — director · British · appointed 2004-10-01 · resigned 2014-01-31
- GIELEN, Frederic Leon Jose Marie Arthur — director · Belgian · appointed 2007-04-30 · resigned 2014-04-14
- LODIGIANI, Riccardo — director · Italian · appointed 2011-02-04 · resigned 2021-03-31
- LOWE, Stuart Richard — director · British · appointed 2011-02-04 · resigned 2011-05-20
- LYON, Andrew James — director · Australian · appointed 2004-07-13 · resigned 2005-07-01
- NORD, Andrew Roger — director · New Zealander · appointed 2004-07-13 · resigned 2014-01-31
- REBUFFAT, Flavia — director · Italian · appointed 2021-03-31 · resigned 2024-05-09
- RIZZANTE, Filippo — director · Italian · appointed 2011-02-04 · resigned 2018-06-04
- RIZZANTE, Mario — director · Italian · appointed 2011-02-04 · resigned 2018-06-04
- RIZZANTE, Tatiana — director · Italian · appointed 2011-02-04 · resigned 2018-06-04

### Beneficial owners (Persons with Significant Control)

- [Reply Limited](https://whiteintel.dev/entity/f51cd545-b23a-56ae-be3e-e23f70d70850) — 75–100% shares · corporate PSC · United Kingdom — since 2021-07-08
- [Reply Spa](https://whiteintel.dev/entity/6238a905-6629-40e7-bd83-8dda080a8cbe) — 75–100% shares · corporate PSC · Italy — ceased 2021-07-08

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/05177605
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/05177605

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **AVANTAGE REPLY LIMITED**. Human view: https://whiteintel.dev/entity/a4318497-920d-515d-bd2a-ec63d57682c8 · Structured JSON: https://whiteintel.dev/api/public/dossier/a4318497-920d-515d-bd2a-ec63d57682c8._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._