---
title: "HAAR ASSOCIATES LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/a26da6db-e0ce-5add-adc7-331b212a2c3a
json: https://whiteintel.dev/api/public/dossier/a26da6db-e0ce-5add-adc7-331b212a2c3a
identifier: oo:GB-COH-06250958
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# HAAR ASSOCIATES LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-06250958`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/a26da6db-e0ce-5add-adc7-331b212a2c3a  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/a26da6db-e0ce-5add-adc7-331b212a2c3a  

## Ownership & control

### Owners / controllers

- **Mr Gert Haar-Jorgensen** (beneficial owner) — https://whiteintel.dev/entity/72d0e55e-4a6e-58b7-99f1-902a71484cc8
- **Mr Gert Haar-Jorgensen** (beneficial owner) — https://whiteintel.dev/entity/4e389022-2422-4c65-af5e-14779fe08470
- **Mr John Haar-Jorgensen** (beneficial owner) — 100% — https://whiteintel.dev/entity/c3abf51d-9220-589a-abe6-6df2e725e959
- **Mr John Haar-Jorgensen** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/68665014-d84b-4627-ab10-47e4802c11b7
- **Mr Gert Haar-Jorgensen** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/0ab6fac5-c370-4b89-8f3a-ace5ca3b638f

### Holdings / subsidiaries

- **LEAN COACHING GROUP LIMITED** (beneficial owner) — 50% — https://whiteintel.dev/entity/bb241565-8aa6-5031-a2df-1ccdb0b94b30
- **LEAN COACHING GROUP LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/bb241565-8aa6-5031-a2df-1ccdb0b94b30
- **Lean Coaching Uk Limited** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/2cc4459a-3415-4b3a-a14e-d2e08d1fd0ea

### UBO chain (walk to the ultimate owner)

1. **Mr Gert Haar-Jorgensen** — beneficial owner → *HAAR ASSOCIATES LIMITED*
1. **Mr Gert Haar-Jorgensen** — beneficial owner → *HAAR ASSOCIATES LIMITED*
1. **Mr John Haar-Jorgensen** — beneficial owner 100% → *HAAR ASSOCIATES LIMITED*
1. **Mr John Haar-Jorgensen** — beneficial owner 87.5% → *HAAR ASSOCIATES LIMITED*
1. **Mr Gert Haar-Jorgensen** — beneficial owner 87.5% → *HAAR ASSOCIATES LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `06250958`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2007-05-17
- **Registered office:** 79 Aldershot Road, Church Crookham, Fleet, GU52 8JY, England
- **SIC:** 70229

### Officers

- HAAR-JORGENSEN, Gert — director · Danish · appointed 2025-12-02
- HAAR JOGENSEN, Gert — secretary · British · appointed 2007-05-17 · resigned 2007-07-18
- THOMAS, Robert William — secretary · appointed 2010-05-26 · resigned 2013-10-09
- TOMAS, Silvia — secretary · Spanish · appointed 2007-07-18 · resigned 2010-05-25
- ALPHA SECRETARIAL LIMITED — corporate secretary · appointed 2007-05-17 · resigned 2007-05-17
- BEZUIDENHOUT, Frederick Johannes — director · British · appointed 2019-08-01 · resigned 2019-09-16
- HAAR-JORGENSEN, Gert — director · Danish · appointed 2019-06-01 · resigned 2025-12-01
- HAAR-JORGENSEN, Gert — director · Danish · appointed 2016-07-29 · resigned 2017-03-01
- HAAR-JORGENSEN, Gert — director · Danish · appointed 2007-07-18 · resigned 2015-08-06
- HAAR-JORGENSEN, John — director · Danish · appointed 2017-03-01 · resigned 2019-06-01
- HAAR-JORGENSEN, John — director · Danish · appointed 2007-05-17 · resigned 2016-11-30
- SMITH, Matthew Ronald — director · British · appointed 2019-08-01 · resigned 2019-09-16
- ALPHA DIRECT LIMITED — corporate director · appointed 2007-05-17 · resigned 2007-05-17

### Beneficial owners (Persons with Significant Control)

- Mr Gert Haar-Jorgensen — 75–100% shares · individual PSC · England — since 2025-12-02
- Mr Gert Haar-Jorgensen — significant influence or control · individual PSC · England — ceased 2025-12-01
- Mr John Haar-Jorgensen — 75–100% shares · individual PSC · England — ceased 2019-12-31

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/06250958
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/06250958

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **HAAR ASSOCIATES LIMITED**. Human view: https://whiteintel.dev/entity/a26da6db-e0ce-5add-adc7-331b212a2c3a · Structured JSON: https://whiteintel.dev/api/public/dossier/a26da6db-e0ce-5add-adc7-331b212a2c3a._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._