---
title: "PROFILIR LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/9fdc820a-b3b2-598f-8eed-e29ab00f489a
json: https://whiteintel.dev/api/public/dossier/9fdc820a-b3b2-598f-8eed-e29ab00f489a
identifier: oo:GB-COH-11333602
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# PROFILIR LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-11333602`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/9fdc820a-b3b2-598f-8eed-e29ab00f489a  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/9fdc820a-b3b2-598f-8eed-e29ab00f489a  

## Ownership & control

### Owners / controllers

- **SENASEN GROUP LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/fbe7f8e5-6f13-5925-8f26-47615d0e111f
- **Senasen Ltd** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/05d903f5-3466-414c-a29b-e018683a8919
- **SENASEN GROUP LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/fbe7f8e5-6f13-5925-8f26-47615d0e111f

### UBO chain (walk to the ultimate owner)

1. **SENASEN GROUP LTD** — beneficial owner 100% → *PROFILIR LIMITED*
1. **Senasen Ltd** — beneficial owner 87.5% → *PROFILIR LIMITED*
1. **SENASEN GROUP LTD** — beneficial owner 87.5% → *PROFILIR LIMITED*
2. **Mr Blair Kenneth Mcpherson** — beneficial owner 75% → *SENASEN GROUP LTD*
2. **APEX CONSOLIDATION ENTITY LTD** — beneficial owner 100% → *SENASEN GROUP LTD*
2. **Mr Blair Kenneth Mcpherson** — beneficial owner 62.5% → *SENASEN GROUP LTD*
2. **APEX CONSOLIDATION ENTITY LTD** — beneficial owner 87.5% → *SENASEN GROUP LTD*
3. **Mr Peter Burroughes Hughes** — beneficial owner 100% → *APEX CONSOLIDATION ENTITY LTD*
3. **APEX CONSOLIDATION ENTITY LTD** — beneficial owner 100% → *APEX CONSOLIDATION ENTITY LTD*
3. **Mr Peter Burroughes Hughes** — beneficial owner 87.5% → *APEX CONSOLIDATION ENTITY LTD*
3. **Apex Debt Holding Co Ltd** — beneficial owner 87.5% → *APEX CONSOLIDATION ENTITY LTD*
3. **Apex Fund Services Holdings Ltd** — beneficial owner 87.5% → *APEX CONSOLIDATION ENTITY LTD*
4. **Mr Peter Burroughes Hughes** — beneficial owner 87.5% → *Apex Debt Holding Co Ltd*

## Company profile (live · UK Companies House)

- **Company number:** `11333602`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2018-04-27
- **Registered office:** 5th Floor, 140 Aldersgate Street, London, EC1A 4HY, England
- **SIC:** 96090

### Officers

- AYRES, Gary — director · Irish · appointed 2024-05-07
- GUEST, Rosie — director · British · appointed 2021-06-16 · resigned 2026-02-03
- MCPHERSON, Blair Kenneth — director · British · appointed 2018-04-27 · resigned 2025-11-20
- PARAIN, Xavier — director · French · appointed 2021-06-16 · resigned 2023-02-10

### Beneficial owners (Persons with Significant Control)

- [Senasen Group Ltd](https://whiteintel.dev/entity/fbe7f8e5-6f13-5925-8f26-47615d0e111f) — 75–100% shares · corporate PSC · United Kingdom — since 2018-11-28
- [Senasen Ltd](https://whiteintel.dev/entity/05d903f5-3466-414c-a29b-e018683a8919) — 75–100% shares · corporate PSC · United Kingdom — ceased 2018-06-20

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/11333602
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/11333602

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **PROFILIR LIMITED**. Human view: https://whiteintel.dev/entity/9fdc820a-b3b2-598f-8eed-e29ab00f489a · Structured JSON: https://whiteintel.dev/api/public/dossier/9fdc820a-b3b2-598f-8eed-e29ab00f489a._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._