---
title: "APEX DECORATING HOLDINGS LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/9df3fcc9-105e-5520-ae76-b242edc99dfc
json: https://whiteintel.dev/api/public/dossier/9df3fcc9-105e-5520-ae76-b242edc99dfc
identifier: oo:GB-COH-15154889
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# APEX DECORATING HOLDINGS LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-15154889`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/9df3fcc9-105e-5520-ae76-b242edc99dfc  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/9df3fcc9-105e-5520-ae76-b242edc99dfc  

## Ownership & control

### Owners / controllers

- **Mrs Pamella Rosalyn Goddard** (beneficial owner) — 50% — https://whiteintel.dev/entity/c9fc7978-7bd0-5172-a3b0-75262244b7d4
- **Mr Dean Nicholas Goddard** (beneficial owner) — 50% — https://whiteintel.dev/entity/944fc039-5b27-532a-9e8a-54516e57a523
- **Mr Dean Nicholas Goddard** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/2dbd9643-ea5c-481b-b558-8e684e5d81e0
- **Mrs Pamella Rosalyn Goddard** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/f00be773-2859-404f-9d89-700a280cc61b

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `15154889`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2023-09-22
- **Registered office:** The Nest, Lambournehall Road, Canewdon, SS4 3PG, United Kingdom
- **SIC:** 43341, 68100

### Officers

- GODDARD, Dean Nicholas — director · British · appointed 2023-09-22
- GODDARD, Pamella Rosalyn — director · British · appointed 2023-09-22

### Beneficial owners (Persons with Significant Control)

- Mrs Pamella Rosalyn Goddard — 25–50% shares · individual PSC · United Kingdom — since 2023-09-22
- Mr Dean Nicholas Goddard — 25–50% shares · individual PSC · United Kingdom — since 2023-09-22

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/15154889
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/15154889

## Get the full, resolved dossier (agent-callable)

The above is the free teaser. The resolved **multi-hop UBO chain**, ownership **%**, full **financial history**, itemised **assets** and the hop-by-hop **exposure path** are the paid depth — callable as tools from your agent:

```bash
npx -y @whiteintel/mcp-server   # then: get_dossier · trace_ownership_path · check_offshore_exposure
```

Or unlock a one-off cited dossier for **APEX DECORATING HOLDINGS LTD** — https://whiteintel.dev/entity/9df3fcc9-105e-5520-ae76-b242edc99dfc · pricing https://whiteintel.dev/pricing.

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **APEX DECORATING HOLDINGS LTD**. Human view: https://whiteintel.dev/entity/9df3fcc9-105e-5520-ae76-b242edc99dfc · Structured JSON: https://whiteintel.dev/api/public/dossier/9df3fcc9-105e-5520-ae76-b242edc99dfc._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._