---
title: "S.E.L.F. (NORTH EAST) LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/9cfca84c-3a92-5bb2-b44c-85290f2fdbc6
json: https://whiteintel.dev/api/public/dossier/9cfca84c-3a92-5bb2-b44c-85290f2fdbc6
identifier: oo:GB-COH-03007583
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# S.E.L.F. (NORTH EAST) LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-03007583`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/9cfca84c-3a92-5bb2-b44c-85290f2fdbc6  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/9cfca84c-3a92-5bb2-b44c-85290f2fdbc6  

## Ownership & control

### Owners / controllers

- **Mrs Jacqueline Yvonne Moore** (beneficial owner) — 50% — https://whiteintel.dev/entity/1eb45168-18fe-5ed9-b66d-7a905a7213b6
- **Mr Malcolm Moore Snr** (beneficial owner) — 50% — https://whiteintel.dev/entity/46885490-1476-575d-b5b4-cb1ae268f7b4
- **RUSPENCIA HOLDINGS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/ba252110-4f03-5219-adee-c0544ab02f6c
- **Mr Calvin Moore** (beneficial owner) — 50% — https://whiteintel.dev/entity/fbd5d051-242d-5d99-9175-6441ec2b4f6a
- **Mr Malcolm Moore** (beneficial owner) — 50% — https://whiteintel.dev/entity/1ac60dc9-26a1-54d0-a947-e3715e33e18d
- **Mrs Jacqueline Yvonne Moore** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/434fef2b-d0a9-4902-954a-4604036421cb
- **Mr Malcolm Moore Snr** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/260b340e-2d3f-4d85-98eb-fcc53cdc83c2
- **Mr Malcolm Moore** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/1d240f15-bc34-41f6-9ab1-b409da366cff
- **Mr Calvin Moore** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/72a44e66-b0cf-4a19-a3a5-f4231dcf3d26
- **RUSPENCIA HOLDINGS LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/ba252110-4f03-5219-adee-c0544ab02f6c

### UBO chain (walk to the ultimate owner)

1. **Mrs Jacqueline Yvonne Moore** — beneficial owner 50% → *S.E.L.F. (NORTH EAST) LIMITED*
1. **Mr Malcolm Moore Snr** — beneficial owner 50% → *S.E.L.F. (NORTH EAST) LIMITED*
1. **RUSPENCIA HOLDINGS LIMITED** — beneficial owner 100% → *S.E.L.F. (NORTH EAST) LIMITED*
1. **Mr Calvin Moore** — beneficial owner 50% → *S.E.L.F. (NORTH EAST) LIMITED*
1. **Mr Malcolm Moore** — beneficial owner 50% → *S.E.L.F. (NORTH EAST) LIMITED*
1. **Mrs Jacqueline Yvonne Moore** — beneficial owner 37.5% → *S.E.L.F. (NORTH EAST) LIMITED*
1. **Mr Malcolm Moore Snr** — beneficial owner 37.5% → *S.E.L.F. (NORTH EAST) LIMITED*
1. **Mr Malcolm Moore** — beneficial owner 37.5% → *S.E.L.F. (NORTH EAST) LIMITED*
1. **Mr Calvin Moore** — beneficial owner 37.5% → *S.E.L.F. (NORTH EAST) LIMITED*
1. **RUSPENCIA HOLDINGS LIMITED** — beneficial owner 87.5% → *S.E.L.F. (NORTH EAST) LIMITED*
2. **David Jonathan Haswell** — beneficial owner 37.5% → *RUSPENCIA HOLDINGS LIMITED*
2. **Mrs Kelly Louise Haswell** — beneficial owner 37.5% → *RUSPENCIA HOLDINGS LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `03007583`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 1995-01-09
- **Registered office:** Unit 5 Woodstock Way, Boldon Business Park, Boldon Colliery, Durham, NE35 9PF, England
- **SIC:** 87200

### Officers

- HASWELL, David Jonathan — director · British · appointed 2025-02-13
- HASWELL, Kelly Louise — director · British · appointed 2025-02-13
- MOORE, Jacqueline Yvonne — secretary · British · appointed 1995-01-09 · resigned 2025-02-13
- SWIFT INCORPORATIONS LIMITED — corporate nominee secretary · appointed 1995-01-09 · resigned 1995-01-09
- MOORE, Calvin — director · British · appointed 2014-08-26 · resigned 2025-02-13
- MOORE, Jacqueline Yvonne — director · British · appointed 1995-01-09 · resigned 2025-02-13
- MOORE, Malcolm — director · British · appointed 1995-01-09 · resigned 2025-02-13
- MOORE (JUNIOR), Malcolm — director · British · appointed 2014-08-26 · resigned 2025-02-13

### Beneficial owners (Persons with Significant Control)

- [Ruspencia Holdings Limited](https://whiteintel.dev/entity/ba252110-4f03-5219-adee-c0544ab02f6c) — 75–100% shares · corporate PSC · England — since 2025-02-13
- Mr Calvin Moore — 25–50% shares · individual PSC — ceased 2025-02-13
- Mr Malcolm Moore — 25–50% shares · individual PSC — ceased 2025-02-13
- Mrs Jacqueline Yvonne Moore — 25–50% shares · individual PSC — ceased 2024-10-22
- Mr Malcolm Moore Snr — 25–50% shares · individual PSC — ceased 2024-10-22

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/03007583
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/03007583

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **S.E.L.F. (NORTH EAST) LIMITED**. Human view: https://whiteintel.dev/entity/9cfca84c-3a92-5bb2-b44c-85290f2fdbc6 · Structured JSON: https://whiteintel.dev/api/public/dossier/9cfca84c-3a92-5bb2-b44c-85290f2fdbc6._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._