---
title: "LIKEWISE GROUP PLC — Ownership Dossier"
canonical: https://whiteintel.dev/entity/981944c5-eccf-504c-b22f-a564745bed85
json: https://whiteintel.dev/api/public/dossier/981944c5-eccf-504c-b22f-a564745bed85
identifier: oo:GB-COH-08010067
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# LIKEWISE GROUP PLC

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-08010067`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/981944c5-eccf-504c-b22f-a564745bed85  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/981944c5-eccf-504c-b22f-a564745bed85  

## Cross-source identity

The same real-world entity, resolved across sources:

- **LIKEWISE GROUP PLC** — GLEIF · `lei:2138007L822RL2CXMV34` — https://whiteintel.dev/entity/8a5bead0-dc53-54f7-aad7-17310979acf7

## Ownership & control

### Owners / controllers

- **Mr Anthony John Brewer** (beneficial owner) — 50% — https://whiteintel.dev/entity/6d09fa47-370b-578b-92d4-70750544b77f
- **Mr Robert William Long** (beneficial owner) — 100% — https://whiteintel.dev/entity/30d1d440-a63b-5c31-9d0d-9cd34c4aa41c
- **Mr Robert William Long** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/3db6132f-30d3-400c-9779-407a2270ba57
- **Mr Anthony John Brewer** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/788aa041-2e8f-477e-97ff-69ce8ec27382

### Holdings / subsidiaries

- **LIKEWISE HOLDINGS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/30536c12-5fb5-5d2f-bd15-14610bc767e6
- **LIKEWISE TRADING LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/48b27ddf-92b9-5450-94dd-50e893d462bd
- **VALLEY WHOLESALE CARPETS (2004) LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/d7ef9654-b412-569e-86b1-91bd1d935fd8
- **A. & A. CARPETS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/598eb2ea-bc04-594e-97ab-5a6a6e668a4f
- **LIKEWISE FLOORS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/5d032b3d-fa64-5b7b-9b8e-6d5b641f6f9f
- **LIKEWISE LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/aa8277de-e557-5cd9-a526-78203340f3df
- **LIKEWISE HOLDINGS LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/30536c12-5fb5-5d2f-bd15-14610bc767e6
- **LIKEWISE LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/aa8277de-e557-5cd9-a526-78203340f3df
- **LIKEWISE FLOORS LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/5d032b3d-fa64-5b7b-9b8e-6d5b641f6f9f
- **VALLEY WHOLESALE CARPETS (2004) LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/d7ef9654-b412-569e-86b1-91bd1d935fd8
- **LIKEWISE TRADING LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/48b27ddf-92b9-5450-94dd-50e893d462bd
- **A. & A. CARPETS LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/598eb2ea-bc04-594e-97ab-5a6a6e668a4f

### UBO chain (walk to the ultimate owner)

1. **Mr Anthony John Brewer** — beneficial owner 50% → *LIKEWISE GROUP PLC*
1. **Mr Robert William Long** — beneficial owner 100% → *LIKEWISE GROUP PLC*
1. **Mr Robert William Long** — beneficial owner 87.5% → *LIKEWISE GROUP PLC*
1. **Mr Anthony John Brewer** — beneficial owner 37.5% → *LIKEWISE GROUP PLC*

## Company profile (live · UK Companies House)

- **Company number:** `08010067`
- **Status:** active
- **Type:** plc
- **Incorporated:** 2012-03-28
- **Registered office:** Unit 4 Radial Park, Radial Way, Birmingham Business Park, Solihull, Birmingham, B37 7WN, United Kingdom
- **SIC:** 46470

### Officers

- BAKER-ASHFORTH, Ben — secretary · appointed 2024-03-26
- BASSI, Paramjit Paul Singh — director · British · appointed 2018-12-17
- BREWER, Anthony John — director · British · appointed 2018-02-27
- SIMPSON, Andrew James William — director · British · appointed 2018-02-27
- STEVENTON, Michael Alan — director · British · appointed 2021-09-17
- POVEY, Roy — secretary · appointed 2018-12-24 · resigned 2024-03-26
- LONG, Robert William — director · Irish · appointed 2012-03-28 · resigned 2018-02-27
- POVEY, Roy — director · British · appointed 2018-12-17 · resigned 2023-12-31
- WEST, Martin — director · British · appointed 2018-05-21 · resigned 2018-12-17
- WOODHOUSE, Andrew James — director · British · appointed 2018-02-27 · resigned 2018-12-17

### Beneficial owners (Persons with Significant Control)

- Mr Anthony John Brewer — 25–50% shares · individual PSC · England — ceased 2019-01-09
- Mr Robert William Long — 75–100% shares · individual PSC · England — ceased 2018-02-27

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/08010067
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/08010067

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **LIKEWISE GROUP PLC**. Human view: https://whiteintel.dev/entity/981944c5-eccf-504c-b22f-a564745bed85 · Structured JSON: https://whiteintel.dev/api/public/dossier/981944c5-eccf-504c-b22f-a564745bed85._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._