---
title: "CROUD INC LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/93ea6812-aed1-55f7-985b-dd2e93939dbc
json: https://whiteintel.dev/api/public/dossier/93ea6812-aed1-55f7-985b-dd2e93939dbc
identifier: oo:GB-COH-07542498
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# CROUD INC LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-07542498`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/93ea6812-aed1-55f7-985b-dd2e93939dbc  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/93ea6812-aed1-55f7-985b-dd2e93939dbc  

## Cross-source identity

The same real-world entity, resolved across sources:

- **CROUD INC LTD** — GLEIF · `lei:254900JY73LYR41GMF14` — https://whiteintel.dev/entity/ab7b70e2-6cce-50a6-8f82-9e348f3d44e3

## Ownership & control

### Owners / controllers

- **Mr Luke Richard Battersby Smith** (beneficial owner) — 50% — https://whiteintel.dev/entity/c9b73f5f-fb9c-5fe0-9a71-34b913757590
- **Mr Benjamin Wallace Knight** (beneficial owner) — 50% — https://whiteintel.dev/entity/9163517d-b060-5134-af47-a34ee47b84af
- **Mr Tim Ward** (beneficial owner) — 50% — https://whiteintel.dev/entity/499c7aa9-293c-56c4-bf13-1ba04ef25bd3
- **CROUD HOLDINGS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/0a1ef061-c80f-5ad3-bc09-703afc2bf734
- **Mr Benjamin Wallace Knight** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/f25919e6-9f5c-464a-b36f-f00f745ab150
- **Mr Tim Ward** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/49c320c6-6d37-4ee6-b8fc-d0c35cf6cdd2
- **Mr Luke Richard Battersby Smith** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/be5b4297-b7b3-4056-bb04-5a5e54437700
- **CROUD HOLDINGS LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/0a1ef061-c80f-5ad3-bc09-703afc2bf734

### Holdings / subsidiaries

- **VERB BRANDS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/fa7b25a6-b0ef-5005-83d6-5bab0300806b
- **BORN GROUP LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/8a5209b4-7c16-585f-98a1-08f93b854adf
- **METAGENI LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/d632adff-489d-536a-a74a-ed7a5619975e
- **SERPICO MARKETING SOLUTIONS LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/d0f6538f-adbb-5901-b615-985aac393543
- **BORN GROUP LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/8a5209b4-7c16-585f-98a1-08f93b854adf
- **SERPICO MARKETING SOLUTIONS LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/d0f6538f-adbb-5901-b615-985aac393543
- **METAGENI LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/d632adff-489d-536a-a74a-ed7a5619975e
- **VERB BRANDS LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/fa7b25a6-b0ef-5005-83d6-5bab0300806b

### UBO chain (walk to the ultimate owner)

A **35-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `07542498`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2011-02-25
- **Registered office:** Cannon Place, 78 Cannon Street, London, EC4N 6AF, England
- **SIC:** 70210

### Officers

- KNIGHT, Benjamin Wallace — director · British · appointed 2011-02-25
- SMITH, Luke Richard Battersby — director · British · appointed 2011-02-25
- DITCHBURN, Jonathan Aubrey — director · British · appointed 2014-05-21 · resigned 2020-01-20
- MUNYUA, Victor — director · British · appointed 2011-02-25 · resigned 2011-03-22
- WARD, Timothy John — director · British · appointed 2011-08-31 · resigned 2020-01-20

### Beneficial owners (Persons with Significant Control)

- [Croud Holdings Ltd](https://whiteintel.dev/entity/0a1ef061-c80f-5ad3-bc09-703afc2bf734) — 75–100% shares · corporate PSC · England — since 2019-11-21
- Mr Luke Richard Battersby Smith — 25–50% shares · individual PSC · England — ceased 2019-11-21
- Mr Benjamin Wallace Knight — 25–50% shares · individual PSC · England — ceased 2019-11-21
- Mr Tim Ward — 25–50% shares · individual PSC · England — ceased 2019-11-21

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/07542498
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/07542498

## Get the full, resolved dossier (agent-callable)

The above is the free teaser. The resolved **multi-hop UBO chain**, ownership **%**, full **financial history**, itemised **assets** and the hop-by-hop **exposure path** are the paid depth — callable as tools from your agent:

```bash
npx -y @whiteintel/mcp-server   # then: get_dossier · trace_ownership_path · check_offshore_exposure
```

Or unlock a one-off cited dossier for **CROUD INC LTD** — https://whiteintel.dev/entity/93ea6812-aed1-55f7-985b-dd2e93939dbc · pricing https://whiteintel.dev/pricing.

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **CROUD INC LTD**. Human view: https://whiteintel.dev/entity/93ea6812-aed1-55f7-985b-dd2e93939dbc · Structured JSON: https://whiteintel.dev/api/public/dossier/93ea6812-aed1-55f7-985b-dd2e93939dbc._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._