---
title: "ASSET SERVICES GROUP LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/93a87341-cc00-5e19-840e-e0c91db85e6d
json: https://whiteintel.dev/api/public/dossier/93a87341-cc00-5e19-840e-e0c91db85e6d
identifier: oo:GB-COH-13540747
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# ASSET SERVICES GROUP LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-13540747`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/93a87341-cc00-5e19-840e-e0c91db85e6d  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/93a87341-cc00-5e19-840e-e0c91db85e6d  

## Ownership & control

### Owners / controllers

- **PROJECT PENNY LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/f911fd0a-7094-5f26-b39f-38f9a17b3463
- **Mr Alan Edward Farthing** (beneficial owner) — 100% — https://whiteintel.dev/entity/61d0de0a-e685-5b7d-abf7-3d58ebfd31c5
- **PROJECT PENNY LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/f911fd0a-7094-5f26-b39f-38f9a17b3463
- **Mr Alan Edward Farthing** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/3172a241-b036-4603-be43-3335761ed773

### Holdings / subsidiaries

- **ASSET SERVICES LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/e0a9cdfd-f472-5313-8b75-fc67c2560c5d
- **PHD IN COMMUNICATIONS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/ccb6a3cc-1b28-50d8-8ceb-c97ec491b0cc
- **PHD IN COMMUNICATIONS LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/ccb6a3cc-1b28-50d8-8ceb-c97ec491b0cc
- **ASSET SERVICES LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/e0a9cdfd-f472-5313-8b75-fc67c2560c5d
- **BEST BUSINESS SERVICES LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/6f778e25-9861-561d-860c-10d8079cf650
- **INTERNET COMMUNICATIONS (SERVICES) LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/2d665f9f-b81f-5b1c-8bd2-e02d71fe485d

### UBO chain (walk to the ultimate owner)

A **25-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `13540747`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2021-07-30
- **Registered office:** 115 Victoria Road, Ferndown, BH22 9HU, England
- **SIC:** 61900

### Officers

- CLARK, Colin John — director · British · appointed 2024-09-10
- HOPKINS, Robert David Moreland — director · British · appointed 2025-11-01
- CHARMAN, Suzanne — secretary · appointed 2022-01-31 · resigned 2023-01-10
- DONALDSON, John — secretary · appointed 2024-07-01 · resigned 2024-12-31
- JONES, Simon — secretary · appointed 2025-02-11 · resigned 2025-05-30
- STRIKE, Duncan John — secretary · appointed 2023-01-10 · resigned 2024-07-03
- DONALDSON, John Alistair — director · British · appointed 2024-05-24 · resigned 2024-12-31
- DROUGHT, Brian — director · British · appointed 2023-12-13 · resigned 2026-02-28
- FARTHING, Alan Edward — director · British · appointed 2021-07-30 · resigned 2023-12-13
- ROLF, David William Joshua — director · British · appointed 2022-10-01 · resigned 2026-02-28
- STRIKE, Duncan John — director · British · appointed 2021-10-14 · resigned 2024-07-03
- WEST, Gary — director · British · appointed 2024-05-24 · resigned 2024-09-10
- WYATT, Matthew — director · British · appointed 2022-10-01 · resigned 2023-02-13

### Beneficial owners (Persons with Significant Control)

- [Project Penny Limited](https://whiteintel.dev/entity/f911fd0a-7094-5f26-b39f-38f9a17b3463) — 75–100% shares · corporate PSC · England — since 2023-12-13
- Mr Alan Edward Farthing — 75–100% shares · individual PSC · England — ceased 2023-12-13

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/13540747
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/13540747

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **ASSET SERVICES GROUP LIMITED**. Human view: https://whiteintel.dev/entity/93a87341-cc00-5e19-840e-e0c91db85e6d · Structured JSON: https://whiteintel.dev/api/public/dossier/93a87341-cc00-5e19-840e-e0c91db85e6d._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._