---
title: "DISCOUNTED MERCHANT LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/8a77dd0d-9ec1-520f-b095-1302c51bf950
json: https://whiteintel.dev/api/public/dossier/8a77dd0d-9ec1-520f-b095-1302c51bf950
identifier: oo:GB-COH-16000389
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# DISCOUNTED MERCHANT LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-16000389`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/8a77dd0d-9ec1-520f-b095-1302c51bf950  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/8a77dd0d-9ec1-520f-b095-1302c51bf950  

## Ownership & control

### Owners / controllers

- **Ceo Reuben Nathan Singer** (beneficial owner) — 100% — https://whiteintel.dev/entity/b0d1bc05-2b10-504e-a858-c5cb1821702d
- **Ceo Reuben Nathan Singer** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/f1b1bdce-81f1-44db-a959-8390f6d499d2

### UBO chain (walk to the ultimate owner)

A **2-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `16000389`
- **Status:** dissolved
- **Type:** ltd
- **Incorporated:** 2024-10-07
- **Registered office:** Reuben Nathan Y Singer, 56 Reed Avenue, Canterbury, Kent, CT1 1EJ, United Kingdom
- **SIC:** 46499, 46900

### Officers

- SINGER, Reuben Nathan, Ceo — secretary · appointed 2024-10-07
- SINGER, Reuben Nathan, Ceo — director · English · appointed 2024-10-07

### Beneficial owners (Persons with Significant Control)

- Ceo Reuben Nathan Singer — 75–100% shares · individual PSC · United Kingdom — since 2024-10-07

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/16000389

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **DISCOUNTED MERCHANT LTD**. Human view: https://whiteintel.dev/entity/8a77dd0d-9ec1-520f-b095-1302c51bf950 · Structured JSON: https://whiteintel.dev/api/public/dossier/8a77dd0d-9ec1-520f-b095-1302c51bf950._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._