---
title: "PRICE INNOVATIONS LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/8a493ca9-d728-58ef-ab6e-53d899375fc0
json: https://whiteintel.dev/api/public/dossier/8a493ca9-d728-58ef-ab6e-53d899375fc0
identifier: oo:GB-COH-11759224
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# PRICE INNOVATIONS LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-11759224`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/8a493ca9-d728-58ef-ab6e-53d899375fc0  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/8a493ca9-d728-58ef-ab6e-53d899375fc0  

## Ownership & control

### Owners / controllers

- **Mrs Jodie Louise Villarreal** (beneficial owner) — 100% — https://whiteintel.dev/entity/05d4675c-b669-537a-a852-058fb3ea8819
- **Mrs Jodie Louise Villarreal** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/688211d0-ae11-4a66-82e2-01996d78c0a7

### UBO chain (walk to the ultimate owner)

A **2-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `11759224`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2019-01-10
- **Registered office:** 59-61 Charlotte Street St Pauls Square, Birmingham, West Midlands, B3 1PX, England
- **SIC:** 82990

### Officers

- VILLARREAL, Jodie Louise — director · British · appointed 2019-01-10

### Beneficial owners (Persons with Significant Control)

- Mrs Jodie Louise Villarreal — 75–100% shares · individual PSC · England — since 2019-01-10

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/11759224
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/11759224

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **PRICE INNOVATIONS LIMITED**. Human view: https://whiteintel.dev/entity/8a493ca9-d728-58ef-ab6e-53d899375fc0 · Structured JSON: https://whiteintel.dev/api/public/dossier/8a493ca9-d728-58ef-ab6e-53d899375fc0._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._