---
title: "ZETACHOICE LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/86487dfd-fd72-5158-823f-aaeadd69f4fa
json: https://whiteintel.dev/api/public/dossier/86487dfd-fd72-5158-823f-aaeadd69f4fa
identifier: oo:GB-COH-01102731
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# ZETACHOICE LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-01102731`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/86487dfd-fd72-5158-823f-aaeadd69f4fa  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/86487dfd-fd72-5158-823f-aaeadd69f4fa  

## Ownership & control

### Owners / controllers

- **Mrs Sally Anne Bootle** (beneficial owner) — 50% — https://whiteintel.dev/entity/d4a499e4-5757-59b3-899e-2adf1f8dc476
- **Mrs Fiona Roslyn Faulds** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/c183fba2-208a-4e6a-bf5b-2d987bcdc75d
- **Mr Craig Lees Baxter Niven** (beneficial owner) — 50% — https://whiteintel.dev/entity/e96c638b-09a7-5685-847b-db8ff25ac774
- **Mrs Fiona Roslyn Faulds** (beneficial owner) — 50% — https://whiteintel.dev/entity/6e57b2b9-67c5-56ec-b27b-4e8990c87228
- **Mrs Sally Anne Bootle** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/3dc45e31-afe4-4ed2-ab07-c396e556b4c8
- **Mr Craig Niven** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/b04c1f5f-eb9c-4d05-a6fb-79d33163c4a6
- **Mr Craig Lees Baxter Niven** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/19cba67b-e12d-450d-9930-1edaac4f6025

### UBO chain (walk to the ultimate owner)

A **7-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `01102731`
- **Status:** dissolved
- **Type:** ltd
- **Incorporated:** 1973-03-20
- **Registered office:** 61 Station Road, Sudbury, Suffolk, CO10 2SP, England
- **SIC:** 70229

### Officers

- NIVEN, Craig Lees Baxter — director · British
- NIVEN, Anastatia Prospect May — secretary · appointed 2025-12-09 · resigned 2025-12-09
- NIVEN, Anastatia Prospect May — secretary · British · appointed 2009-02-01 · resigned 2018-05-14
- NIVEN, David Nicholson — secretary · British · resigned 2009-02-01
- NIVEN, Sophie Emily Anastasia — secretary · appointed 2025-12-09 · resigned 2025-12-09
- NIVEN, Sophie Emily Anastasia — secretary · appointed 2024-09-05 · resigned 2025-11-29
- BOOTLE, Sally Anne — director · British · appointed 2017-09-29 · resigned 2022-10-19
- FAULDS, Fiona Roslyn — director · British · resigned 2018-04-05
- NEVILLE-JONES, Catharine Sophie May — director · British · appointed 2009-02-01 · resigned 2022-10-19
- NIVEN, Anastatia Prospect May — director · British · appointed 2010-10-01 · resigned 2022-10-19
- NIVEN, David Nicholson — director · British · resigned 2010-10-24
- NIVEN, Mary Leithead — director · British · resigned 2013-04-15
- NIVEN, Sophie Emily Anastasia — director · English · appointed 2011-08-02 · resigned 2025-11-29

### Beneficial owners (Persons with Significant Control)

- Mr Craig Niven — 75–100% shares · individual PSC · England — since 2019-05-14
- Mrs Sally Anne Bootle — 25–50% shares · individual PSC · England — ceased 2019-05-14
- Mrs Fiona Roslyn Faulds — 25–50% shares · individual PSC · England — ceased 2018-04-05
- Mr Craig Lees Baxter Niven — 25–50% shares · individual PSC · England — ceased 2017-03-07

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/01102731

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **ZETACHOICE LIMITED**. Human view: https://whiteintel.dev/entity/86487dfd-fd72-5158-823f-aaeadd69f4fa · Structured JSON: https://whiteintel.dev/api/public/dossier/86487dfd-fd72-5158-823f-aaeadd69f4fa._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._