---
title: "BEHAVIOURAL INTELLIGENCE LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/8317fd8d-4f4b-5049-bc66-22909a9e1487
json: https://whiteintel.dev/api/public/dossier/8317fd8d-4f4b-5049-bc66-22909a9e1487
identifier: oo:GB-COH-12909111
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# BEHAVIOURAL INTELLIGENCE LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-12909111`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/8317fd8d-4f4b-5049-bc66-22909a9e1487  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/8317fd8d-4f4b-5049-bc66-22909a9e1487  

## Ownership & control

### Owners / controllers

- **HIGHER GROUND HOLDINGS LTD** (beneficial owner) — 50% — https://whiteintel.dev/entity/f497a039-41ae-5ef5-b4cf-1b0becc1692d
- **ABCUM LTD** (beneficial owner) — 50% — https://whiteintel.dev/entity/b9358f02-72d0-5208-8ba6-2702ce649664
- **HIGHER GROUND HOLDINGS LTD** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/f497a039-41ae-5ef5-b4cf-1b0becc1692d
- **ABCUM LTD** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/b9358f02-72d0-5208-8ba6-2702ce649664

### Holdings / subsidiaries

- **INFORMIFY LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/b6b67af7-c2a6-5551-a8d9-372e287c4067
- **INFORMIFY LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/b6b67af7-c2a6-5551-a8d9-372e287c4067

### UBO chain (walk to the ultimate owner)

1. **HIGHER GROUND HOLDINGS LTD** — beneficial owner 50% → *BEHAVIOURAL INTELLIGENCE LTD*
1. **ABCUM LTD** — beneficial owner 50% → *BEHAVIOURAL INTELLIGENCE LTD*
1. **HIGHER GROUND HOLDINGS LTD** — beneficial owner 37.5% → *BEHAVIOURAL INTELLIGENCE LTD*
1. **ABCUM LTD** — beneficial owner 37.5% → *BEHAVIOURAL INTELLIGENCE LTD*
2. **Mr Tobie Marcus John Morgan Hitchcock** — beneficial owner 50% → *ABCUM LTD*
2. **Mr Jaime Simon Charles Morgan Hitchcock** — beneficial owner 50% → *ABCUM LTD*
2. **Mr Tobie Marcus John Morgan Hitchcock** — beneficial owner 37.5% → *ABCUM LTD*
2. **Mr Jaime Simon Charles Morgan Hitchcock** — beneficial owner 37.5% → *ABCUM LTD*
2. **Mr Andrew David John Gooday** — beneficial owner 100% → *HIGHER GROUND HOLDINGS LTD*
2. **Mr Andrew David John Gooday** — beneficial owner 87.5% → *HIGHER GROUND HOLDINGS LTD*

## Company profile (live · UK Companies House)

- **Company number:** `12909111`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2020-09-28
- **Registered office:** Henge Barn Pury Hill Business Park, Alderton Road, Towcester, Northamptonshire, NN12 7LS, England
- **SIC:** 62090

### Officers

- GOODAY, Andrew David John — director · British · appointed 2020-09-28
- MORGAN HITCHCOCK, Jaime Simon Charles — director · British · appointed 2020-09-28
- MORGAN HITCHCOCK, Tobie Marcus John — director · British · appointed 2020-09-28

### Beneficial owners (Persons with Significant Control)

- [Higher Ground Holdings Ltd](https://whiteintel.dev/entity/f497a039-41ae-5ef5-b4cf-1b0becc1692d) — 25–50% shares · corporate PSC · England — since 2020-09-28
- [Abcum Ltd](https://whiteintel.dev/entity/b9358f02-72d0-5208-8ba6-2702ce649664) — 25–50% shares · corporate PSC · England — since 2020-09-28

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/12909111
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/12909111

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **BEHAVIOURAL INTELLIGENCE LTD**. Human view: https://whiteintel.dev/entity/8317fd8d-4f4b-5049-bc66-22909a9e1487 · Structured JSON: https://whiteintel.dev/api/public/dossier/8317fd8d-4f4b-5049-bc66-22909a9e1487._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._