---
title: "DIRECT PCO HIRE LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/8074607e-c6ab-5f85-bcca-e18585cab9cf
json: https://whiteintel.dev/api/public/dossier/8074607e-c6ab-5f85-bcca-e18585cab9cf
identifier: oo:GB-COH-10686640
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# DIRECT PCO HIRE LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-10686640`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/8074607e-c6ab-5f85-bcca-e18585cab9cf  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/8074607e-c6ab-5f85-bcca-e18585cab9cf  

## Ownership & control

### Owners / controllers

- **FIROZA HOLDINGS LIMITED** (beneficial owner) — 50% — https://whiteintel.dev/entity/748dba93-8ed5-56ad-b3ec-8e997a16bdcd
- **AYUB HOLDING LIMITED** (beneficial owner) — 62.5% — https://whiteintel.dev/entity/2b5310ef-018e-5c93-836c-2b1b5e2e07bb
- **Mr Shehzad Ayub Patel** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/215589da-8471-4849-9e25-6f9c1a7bb3ab
- **FIROZA HOLDINGS LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/748dba93-8ed5-56ad-b3ec-8e997a16bdcd

### UBO chain (walk to the ultimate owner)

A **8-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `10686640`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2017-03-23
- **Registered office:** Unit 2 Kubrick Business Estate, Station Approach, London, E7 0HU, England
- **SIC:** 77110

### Officers

- PATEL, Shehzad Ayub — director · British · appointed 2017-03-23

### Beneficial owners (Persons with Significant Control)

- [Firoza Holdings Limited](https://whiteintel.dev/entity/748dba93-8ed5-56ad-b3ec-8e997a16bdcd) — 25–50% shares · corporate PSC · England — since 2023-10-01
- [Ayub Holding Limited](https://whiteintel.dev/entity/2b5310ef-018e-5c93-836c-2b1b5e2e07bb) — 50–75% shares · corporate PSC · England — since 2017-03-23
- Mr Shehzad Ayub Patel — 25–50% shares · individual PSC · England — ceased 2023-10-01

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/10686640
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/10686640

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **DIRECT PCO HIRE LTD**. Human view: https://whiteintel.dev/entity/8074607e-c6ab-5f85-bcca-e18585cab9cf · Structured JSON: https://whiteintel.dev/api/public/dossier/8074607e-c6ab-5f85-bcca-e18585cab9cf._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._