---
title: "GENERATED HEALTH LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/7a26be4b-d88c-5fda-9aa7-b7dd28fdface
json: https://whiteintel.dev/api/public/dossier/7a26be4b-d88c-5fda-9aa7-b7dd28fdface
identifier: oo:GB-COH-11119894
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# GENERATED HEALTH LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-11119894`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/7a26be4b-d88c-5fda-9aa7-b7dd28fdface  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/7a26be4b-d88c-5fda-9aa7-b7dd28fdface  

## Ownership & control

### Owners / controllers

- **Mr Ingolv Urnes** (beneficial owner) — 100% — https://whiteintel.dev/entity/fb4a95aa-254f-5920-bb77-6676cfd27d95
- **Mr Ingolv Urnes** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/6d6a42c1-b9fe-4639-a715-807e9f336c70

### Holdings / subsidiaries

- **SIMPLE HEALTHCARE LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/c652ea64-ce56-5e27-a25d-ce3c167a98f9
- **MEDIABURST LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/197c56b5-1d83-5e0d-814d-6ad0d72795b5
- **Healthcare License Company Ltd** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/6b8ec79b-ef0c-4f7e-b268-6c3d9237a072
- **SIMPLE HEALTHCARE LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/c652ea64-ce56-5e27-a25d-ce3c167a98f9
- **MEDIABURST LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/197c56b5-1d83-5e0d-814d-6ad0d72795b5

### UBO chain (walk to the ultimate owner)

1. **Mr Ingolv Urnes** — beneficial owner 100% → *GENERATED HEALTH LTD*
1. **Mr Ingolv Urnes** — beneficial owner 87.5% → *GENERATED HEALTH LTD*

## Company profile (live · UK Companies House)

- **Company number:** `11119894`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2017-12-20
- **Registered office:** Mercury House, 117 Waterloo Road, London, SE1 8UL, England
- **SIC:** 62012

### Officers

- HILL, Michael Ian — director · British · appointed 2018-06-19
- URNES, Ingolv — director · Norwegian · appointed 2017-12-20
- BERRY, James Francis — director · British · appointed 2018-06-19 · resigned 2023-08-31
- BJUNE, Julie — director · Norwegian · appointed 2022-12-22 · resigned 2023-05-19
- CHANDARANA, Deepak Arvindkumar — director · British · appointed 2018-06-19 · resigned 2019-08-27
- KING, Adrian Francis — director · British · appointed 2018-06-19 · resigned 2025-12-12
- URNES, Erik — director · Norwegian · appointed 2018-06-19 · resigned 2025-12-12
- WOODS, Susan — director · American · appointed 2022-12-22 · resigned 2025-12-12

### Beneficial owners (Persons with Significant Control)

- Mr Ingolv Urnes — 75–100% shares · individual PSC · United Kingdom — ceased 2023-03-10

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/11119894
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/11119894

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **GENERATED HEALTH LTD**. Human view: https://whiteintel.dev/entity/7a26be4b-d88c-5fda-9aa7-b7dd28fdface · Structured JSON: https://whiteintel.dev/api/public/dossier/7a26be4b-d88c-5fda-9aa7-b7dd28fdface._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._